Ducati UAE, part of Al Masaood Group, a very diversified group of services, took part in the World Ducati Week on its 10th edition held recently in Misano, Italy where hundreds of Ducati bike cyclist champions and lovers from worldwide collected for a three-day celebration featuring a wide range of interesting tasks such as auto racing, riding training courses, and Italian-style summer season home entertainment. The event was attended also by this year's Newbie Cup champ, Lara Pepler and participants of the Ducati Owners Club UAE.

The 10th World Ducati Week, which was accredited as a sustainable event, happened recently, experienced the visibility of previous and existing world champs of the MotoGP and the Superbike. Participants additionally took part in DRE Academy riding courses and tested the most up to date 2018 designs. Families and friends of Ducati bicycle riders likewise took pleasure in the signature Ducati Scrambler Land of Happiness rally, as well as the musical events, coastline celebration, and acrobatic stunts held during the weekend.

Ducati fans additionally watched the thrilling challenge of The Race of Champions at the Misano World Circuit where renowned riders and Ducati flagbearers past and present competed head to head riding the limited-edition Panigale V4 S motorcycles. MotoGP and Superbike riders such as Andrea Dovizioso, Jorge Lorenzo, Danilo Petrucci, Jack Miller, Chaz Davies and Marco Melandri joined the challenge, including first-rate rider Troy Bayliss.

Joel O'Brien, General Manager, Ducati UAE, said: "With the ever-growing number of Ducati owners and followers throughout the UAE, the World Ducati Week is a suitable event to sign up with the global Ducati community in Italy and become part of the delights, the summertime fun and the way of living that mirror one's love of bike riding. It is an honor for Ducati UAE to be a part of this global celebration, together with the Ducati Owners Club UAE and it was an absolutely effective event for everyone, in the company of bike champs showcasing the strength of Ducati bikes and its unique partnership with its cyclists. We can not wait to find back for the next edition."

At the local level, Ducati UAE has been working with the Ducati Owners Club UAE (Desmo) for routine occasions and activities that advertise riding and safety and security such as First Aid Training and Advanced Rider Training. Desmo, motivated by Ducati's unique engine, was established in 2010 and has actually since been expanding progressively. Packed with regular activities, the club satisfies in cafes for conferences and every Friday early morning, the group rides together on pre-planned paths around the UAE enjoying their bikes and the renowned Ducati brand.

Ducati's showroom in the UAE is located Dubai Motorcity, near the Dubai Autodrome, using a full range of services and products for motorcycles, goods, riding equipment, parts, and devices, as well as finance and insurance centers with tactical partners. For over 40 years, Al Masaood has actually successfully produced its market position amongst the leading representatives of renowned automotive brands in the UAE.