Dubai, UAE: GEMS Education will soon launch a Privilege and Rewards programme in partnership with key way of living brand names in the UAE, to enrich and boost the lives of parents, students, pupils and teachers within its school network.

The initiative will seek collaborations with the region's most demanded brands to use incentives and benefits across the GEMS community that will help offset the expense of school fees.

Dino Varkey, Managing Director and Board Member, GEMS Education, stated: "Our goal is to give back via cash-savings and invaluable customised experiences to our parents, students and their families as an expression of our appreciation to them. We will certainly do this by structure and leveraging organizations with firms that share our worths and objectives."

Recently signing up with GEMS Education as Senior Vice President, Consumer Commitment is Manav Fernandez, who brings years of experience within the market to the school network.

He stated: "In an effort to strengthen and support our strong parent-teacher-student community, we are producing a Benefit and Benefits program that enhances our recognition for the relationships we have, and demonstrates our dedication to frequently include worth to the lives of every person within the GEMS family members."

The loyalty programme participants will certainly enjoy an enticing collection of offerings with benefits and financial savings across wellness, banking, retail, food, traveling and hospitality brands.