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Airline Introduces New Luxury Brand the White Company to its Premium On-Board Experience

Airline Introduces New Luxury Brand the White Company to its Premium On-Board Experience

  • Airline Introduces New Luxury Brand the White Company to its Premium On-Board Experience

DOHA, Qatar 2 January 2016 - Qatar Airways has launched a new partnership with The White Company to give exclusively-designed sleepwear to First and Business Class passengers travelling throughout the airline company's global network.

According to Qatar Airways' commitment to provide a world-leading premium solution, the newly-designed sleeper matches are bespoke for Excellent guests and are separately styled for males and females. The men's sleeper fit is developed in a charcoal grey marl, and the women's in a contemporary, mid-grey, both are constructed from 100 per cent cotton to provide the highest level of comfort. Both collections have matching luxury cotton slippers, with a fake fur interior sole for extra warmth and comfort.

The premium passenger experience will certainly be further enriched throughout the brands' three year partnership with the enhancement of new sleeper fits in a series of fresh colours and styles.

Excellent travelers taking a trip aboard Qatar Airways A380 trips to London, Bangkok, Paris, Sydney, and Guangzhou could appreciate the new luxury sleeper suits exclusively designed for Qatar Airways. The new sleepwear will debut in Business Class in very early 2017.

Qatar Airways' Senior Vice President of Customer Experience, Mr. Rossen Dimitrov, said: "This exciting three-year partnership with The White Company will offer our premium passengers with exclusively-designed sleepwear offering trendy comfort throughout their journey. This partnership with a renowned global brand name, recognized for giving luxurious style and wonderfully designed products, perfectly complements the bespoke premium experience created aboard for our travellers."

The White Company is known around the world for its stylish house wear, designer-quality white bed linens, home devices and garments and nightwear.

Chrissie Rucker, MBE, Founder of The White Company, said: "We are happy to partner with Qatar Airways on our first foray right into airline sleepwear. At The White Company we are proud of our commitment to provide our customers with the highest quality products and saw in Qatar respiratory tracts a common worth. We anticipate a long and effective partnership."

Qatar Airways recently launched new developer facility packages from BRICS including products from Italy's Castello Monte Vibiano Vecchio, the environmentally friendly olive oil company, including lip balm, moisturizing face mist and City Lotion anti-ageing moisturiser in Business Course, with the added Evening recuperation hanker First-Class kits.

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