The Telecommunications Regulatory Authority (TRA) is set to reveal its most current achievements and advanced services on the sidelines of the two-day 'Customers Happiness Week' at City Centre Mirdif. The event provides a platform for the TRA to fulfill and interact with its audience and pay attention to ideas and feedback, which is part of its continuing efforts to enhance its procedures and delivery quality services according to the highest standards and best practices to attain its clients' happiness and complete satisfaction.

The platform has consisted of all services provided by TRA, showed on introductory screen. Many sales brochures have been circulated to give the audience the possibility to view TRA's services as well as questionnaires to obtain audience comments and register their recommendations and complains.

The platform has attracted a great deal of visitors where TRA staff members paid attention to the audience notes and ideas, and offer them with explanation about the authority services related with telecommunication and infotech sector besides introducing all events that include Customers' happiness week which last till 4 May 2016.

H.E. Hamad Obaid Al Mansoori, Director General, TRA, said: "This platform, which becomes part of our "Customers Happiness Week," is intended to promoting the principle of engaging with our Customers-- going to them instead of waiting for them to come to us. This principle was revealed by our wise leadership's vision in many occasions. We are eager to open direct channels with our audience to fulfill their existing and future needs, to achieve clients' satisfaction and to help us develop plans and work strategies to promote consumers' fulfillment as befits the authority's position and its vital function in supporting an important sector in the nation which is information and telecommunication.".

"We are dedicated to accomplish this unbiased according to the strategic goals Customers Happiness effectiveness and transparency requirements. We will ruthless pursue excellence, creativity, and innovation to enable us to attain the happiness and complete satisfaction of our Customers," H.E. Al Mansoori added.

The visitors have actually applauded the initiative released by the authority which provide an opportunity for the audience to direct interact and connect with Customers' happiness centers' staff members to provide their recommendations and viewpoints about the services. The audience valued the authority efforts to reach and engage with them as key players in developing the services and promoting the positiveness in between TRA and Customers to increase the Customers happiness and satisfaction.

Mohammed Abu Baker, one of the platform visitors said, "The platform is thought about an excellent chance for us as Customers to share our tips and thoughts directly with the TRA." He also explained that the platform likewise offered a source of understanding to meet brand-new services provided by TRA, stating that such an existence offers essential chances to promote interactive and direct interaction with the audience.

Karima Mohammad said, "I learned more about the national function of the authority to serve the telecommunication and information innovation sector.".

Another visitor, Mohammad Qasim, revealed his hopes that the TRA will constantly make sure the quality of its provided services.

The 'Customers Happiness Week' will run till May 4, 2016 in line with the TRA's strategy to enhance the local telecommunication sector through increased performance of staff members; establishment of a workplace that allows exchange of experiences and cultivates innovation and creativity; and promotion of professional effectiveness, productivity, sense of belonging, and loyalty.