The Swiss Arabian Perfumes Group, the UAE-based perfumery pioneer, revealed on Wednesday 29th January 2020 the opening of its new and biggest flagship store at the Dubai Mall. Strategically based in level one of the mall, the new store signals the beginning of a renewed period of heritage for Swiss Arabian-highlighting the company's continuing dedication to create a diverse portfolio of special fragrances, perfume oils and Dehn el oud that perfectly fuse the blend of the rich Arabian heritage and the companys technical expertise. Present at the inauguration of the new store were Ali Ibrahim, Deputy Director General, Department of Economic Development (DED); Hussein Adam Ali, Chairman, Swiss Arabian Perfumes Group; Nabeel Adam Ali, Director, Swiss Arabian Perfumes Group; Nader Adam Ali, Director, Swiss Arabian Perfumes Group; Nayla Al Khaja, CEO of Nayla Al Khaja Films.

Hussein Adam Ali, Chairman, Swiss Arabian Perfumes Group, said, The commencement of this new flagship store at the Dubai Mall shows a really intresting time for the Swiss Arabian Perfumes Group as it embodies our vision of creating a brand narrative that is both inspirational and relatable to our constantly growing customer base. As an organization, we are looking forward about Dubai and the UAE as a strong and stable nation, and the Dubai Mall flagship opening is part of our global enlargement approach, as we remain assured on the victory of the country. To mark the occasion, we have launched a special collection named WAAW, which means unity and harmony in Arabic. The collection is based on the various stages of love and is under three specially created unisex fragrances--Gharaam, Hayaam and Wajd.

Nader Adam Ali, Director, Swiss Arabian Perfumes Group, commented, "The opening of the new store proves to be both well timed and strategic as the GCC regions perfume industry is projected to reach USD 3.87 Billion by 2024 at a Compound Annual Growth Rate (CAGR) of about 8.9 per cent from 2019 to 2024. This new flagship store complements our efforts to mark a stronger presence in the vicinity and is the recent addition to the already two existing kiosks at the Dubai Mall. To date, Swiss Arabian has 105 outlets spread out across the GCC and African region."

The new store exhibits an extraordinary variety of perfumes along with an exclusive premium collection. Having immense experience in the art of perfume making and having partnered with worlds leading perfume manufacturers, Swiss Arabian targets to awaken ones sense of smell and help every individual find their unique perfect mix of fragrances.

Over the previous four decades, the company has created various offerings throughout major product categories. Some of them are Eau de Parfum (EDP); Eau de Toilette (EDT); Concentrated Perfume Oils (CPO); Dehn El Oud; Bakhoor and Agaroodwhich is a traditional incense widely used in Arab households.