Dubais retail scene has taken a step toward discovery and experience with the official launch of the new retail-as-a-service b8ta store in Dubai Mall. Brought to Dubai by Chalhoub Group, the main partner for luxury throughout the Middle East, b8ta bridges the gap between usual and online retail, putting client experience and the desire to find out firmly at the heart of its concept.

Located in Dubai Malls Fashion Avenue, the new b8ta store is the first to open outside of the United States. Founded in Palo Alto, California, in 2015, b8ta presently operates 23 flagship stores across the United States. The opening of its first global store, which will serve as a presentation center for client electronics and other progressive products, solidifies not only b8tas ambitions for further growth throughout the region, but Dubais reputation for modern tendencies and forward-thinking consumers.

b8tas mission is to make retail accessible for all by constructing a new type of retail store. The business model, known as retail-as-a-service, let brands market, control and measure offline experiences. Within the stores, brands can launch their products, learn from their customers, and build a world-class retail experience.

Speaking of the launch, b8tas president, Phillip Raub, said: Dubai was the perfect vicinity for our first global store, and Chalhoub Group is the ideal partner to work with in bringing our special idea into the Middle East market. Retail as we know it is changing, and this is what we address via the b8ta experience. Our retail-as-a-service model advantages customers and brands alike, creating an experience-centric environment that encourages customers to discover progressive products from across the world.

Patrick Chalhoub, CEO of Chalhoub Group commented: Chalhoub Group is proud to partner with b8ta and be part of a new disruptive retail model. Being customer centric and with our own internal culture of innovation we desired to bring new unforgettable experiences to our clients. b8ta caters to the changing preferences of Dubais customers while appealing to their wish to be early adopters, particularly when it comes to technology. By combining b8tas services with Chalhoub Groups decades of knowledge in the region, we are capable to deliver an innovative and localised experiences made for the regional consumer that we usually prefer to delight.