Sony today introduced its flagship G Master brand name of interchangeable lenses. The new brand name includes 3 new E-mount full frame lenses including a 24-70mm consistent F2.8 conventional zoom, an 85mm F1.4 prime and a 70-200mm continuous F2.8 telephoto zoom. Representing the ultimate blend of high resolution and lovely bokeh, the new lenses include Sony's innovative optical element technology, design and calibration. This allows them to produce still image and video material with a level of information and expression that has never in the past been possible.

"The new G Master brand represents the finest design and quality in optics to ever reach the market," said Satoru Arai, Head, Sony Middle East Marketing Company. "With the knowledge of where electronic camera innovation is heading, we have actually put this understanding into the brand-new lenses and can make sure that the G Master brand name will unleash the potential of photographers and videographers for expression that goes beyond imagination and supply next level clarity that can reveal things unlike anything ever saw".

New FE 24-70mm F2.8 GM Standard Zoom Lens.
Featuring some of the most advanced lens technologies in the market today, the new FE 24-70mm F2.8 GM (model SEL2470GM) is the supreme choice for those seeking the highest possible optical efficiency for picture, travel and event photography or perhaps simple everyday shooting. The new lens is constructed with three aspherical elements foring example a freshly established, exceptionally precise XA (severe aspherical) component that decreases aberration and provides the supreme resolution throughout the entire zoom range and aperture range, in addition to from corner to corner of all image files. Furthermore, an ED (Extra-low-Dispersion) glass element and Super ED glass component keep chromatic aberration to a minimum while maximising resolution and bokeh without any unnatural colouration.

The new FE24-70mm F2.8 GM lens has a direct drive SSM (Super Sonic wave Motor) focusing system that works with incredible effectiveness thanks to a brand-new set of algorithms that positions the lens elements quickly and properly. The motor is smooth and quiet, making it an ideal choice for shooting both still images as well as movies.

To maximise usability, the lens is dust and wetness resistant and features a compact, structured design that fors example AF/MF switch along with focus hold, zoom lock and hood release buttons.

2 new matching filters for the FE24-70mm F2.8 GM lens have actually also been presented, including the VF-82MP MC protector and VF-82CPAM Circular PL filter.

The lens features a 9-bladed aperture that maintains a near circular shape at all settings and is covered with Sony's original Nano AR finishing to reduce reflections and guarantee spectacular contrast and clearness.

New FE 85mm F1.4 GM Telephoto Prime Lens.
Developed as the ultimate picture lens, the long-awaited new FE 85mm F1.4 GM telephoto prime lens (vehicle SEL85F14GM) strikes a best balance in between resolution and bokeh in a compact bundle.

The lens includes a new XA (extreme aspherical) aspect as well as three ED glass components that work together to ensure that the in-focus areas are captured in incredibly high resolution while the surrounding out-of-focus areas dissolve efficiently into a gorgeous soft background. It has a circular aperture with 11 blades-- the most ever used in a lens-- that makes sure bokeh is smooth and visually attractive. Externally, the brand-new design has Sony's original Nano AR Coating, which is of particular significance in a portrait lens as it decreases flare and ghosting, even with backlit subjects or similarly tough lighting conditions.

For accurate autofocusing, the FE 85mm F1.4 GM lens includes a ring drive SSM motor system that supplies adequate power and speed to drive the lens' big, heavy focus group. It's also geared up with 2 position sensors to support flawless focus control of the big, heavy lens aspects.

This brand-new expert portrait lens is dust and moisture resistant as well as has an aperture ring with on/off switchable click stops that can be adjusted based upon whether a user is shooting still images or movies. It likewise has an AF/ MF switch and a focus hold button.

New FE 70-200mm F2.8 GM OSS Telephoto Zoom.
Covering the regularly utilized 70-200mm focal variety, the brand-new FE 70-200mm F2.8 GM OSS telephoto zoom lens (model SEL70200GM) offers incredibly high making, AF performance and image stabilisation, making it a versatile option for shooting wild animals, sports, weddings and a range of other events and locations1.

The new flagship telephoto zoom vehicle provides extraordinary sharpness and quality throughout the entirety of its zoom variety thanks to its three advanced lens components including XA, Super ED and ED glass parts, as well as its Nano AR coating.

The brand-new FE 70-200mm F2.8 GM OSS lens includes a floating focusing system-- carried out in an zoom lens for the first time-- that contributes to an impressive minimum focusing range of simply 0.96 m and guarantees AF efficiency is optimised throughout both still and video shooting. The lens fors example a SSM (Super Sonic Motor) plus dual linear motors that collaborate to move large lens elements quickly-- a task that requires a high level of drive control and ensures focus precision. The new model also has built in Optical SteadyShot image stabilisation for capturing sharp, blur-free topics at all focal lengths and a turning tripod mount that permits the electronic camera to be quickly gotten rid of from a linked tripod as searchinged for.

The new 70-200mm telephoto zoom lens is dust and wetness resistant with an additional fluorine covering added to the front lens. It also has a focus hold button in addition to a focal variety limiter.

Sony has actually likewise revealed brand-new compact 1.4 x and 2x Teleconverters-- models SEL14TC and SEL20TC respectively-- that offer even higher reach while preserving the overall streamlined design and feel of the 70-200mm lens.