Rotana, one of the leading hotel management companies in the Middle East, Africa, South Asia and Eastern Europe, today revealed its involvement at ITB Berlin-- the world's leading travel exhibition occurring in Berlin, Germany from March 9-13, 2016.

"Rotana has actually had an effective 2015 where we managed to continue our expansion path despite tough market conditions, and we have a number of new openings arranged throughout 2016 that will even more reinforce our portfolio and market management. Our interest in Germany as a source market for our homes remains robust-- highlighting the important place our team believe this market holds in our wider growth plans. ITB has constantly proven to be a vital platform for information-sharing and networking and we are delighted to share our key highlights and future strategies with the travel trade community at this year's event," said Omer Kaddouri, President & CEO, Rotana.

"Rotana's excellent mix of properties that accommodate a variety of guest searchings for suggests that the business has already developed itself as a popular brand name for visitors from Germany. Our business from Germany contributes to 11 % of the whole company across all our properties in all cities and 16 % in the UAE-- a spike of 13 % from 2014," he included.

"With the UAE progressively being selected by German tourists as a 'value-for-money' location, these figures are expected to grow higher this year as our varied range of offerings, such as our beach resorts, continue to cater to their leisure requires. A huge number of German tourists look for cultural experiences to enhance their journeys, and in Abu Dhabi and Dubai in specific we have a lot to provide in this regard. Our homes in Ras Al Khaimah and Fujairah too are significant draws for travelers from Germany, and we are looking towards top-level networking occasions such as the ITB to attempt and increase the variety of German overnight visitors at our hotels in Al Ain," Kaddouri continued.

Strategic partnerships such as the one in between Etihad and Air Berlin along with special air travel offers provided by German trip operators are expected to further boost inbound tourist from Germany, driven by numerous elements such as air travel price, frequency and connection. The constant boost in the variety of young single tourists from Germany is also opening brand-new opportunities for players such as Rotana.

Rotana has currently released a large range of distinct homes this year, in keeping with its guests' developing needs for convenience and style in key markets across the region. Rotana's outstanding growth prepare for 2016 witnessed the inauguration of a number of properties in the first two months of the year including Dalga Residences by Rotana, Turkey; Downtown Rotana, Bahrain; and City Centre Rotana, Qatar, including a combined 697 keys to the group's existing inventory of 13,296 rooms.

Upcoming Rotana buildings set to open within the very first half of the year include Centro Capital Doha (April 1st 2016); Kin Plaza Arjaan by Rotana, Kinshasa (Q2 2016)-- marking Rotana's entry into the Democratic Republic of the Congo; Amman Rotana in Jordan (Q2 2016)-- Rotana's 2nd Jordanian property including 412 rooms and suites and world-class facilities; Vazo Residences by Rotana (Q2 2016), Turkey - situated on the Asian side of Istanbul; two high-end property in Saudi Arabia-- Rosh Rayhaan (Q2 2016) in Riyadh and Centro Shaheen (Q2 2016) in Jeddah-- both situated minutes away from the country's high-end shopping districts and business centres. These hotels will include an additional 1,364 rooms to Rotana's inventory.

Rotana's end-of-the-year strategies for example the opening of 5 new homes in the region in Q4-- 2016, including Capital Centre Rotana, situated in the heart of Abu Dhabi, Erbil Arjaan by Rotana in Iraq and 3 brand-new homes in Saudi Arabia-- Centro Waha and Centro Olaya in Riyadh's business district in addition to the four-star Centro Corniche in Al Khobar that offers high-end long-term stay for business visitors and families alike.