Sharjah, United Arab Emirates, 02 March 2019: Sharjah Commerce and Tourism Development Authority (SCTDA) will highlight its new milestones and achievements in promoting Sharjahs tourism industry at the upcoming ITB Berlin (Internationale Tourismus-Borse Berlin) 2019. The worlds leading travel trade show is taking place from 6-10 March and will provide another opportunity for SCTDA to showcase their latest plans and strategies during the event, in addition to Sharjahs new tourism and leisure projects unveiled over the past few months.

SCTDA oversaw unprecedented success in 2018, recording a growth of 23%, and focused on the heritage and culture of Sharjah and the UAE as it welcomed 575,876 European guests throughout the year. SCTDA will strongly emphasize on promoting local culture and distinct leisure activities that the emirate has to offer at ITB Berlin 2019 as they aim to build on this figure on what will be their 22nd consecutive appearance at the event.

Commenting on the participation, H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said: Our latest participation in ITB Berlin represents a new opportunity for us to highlight the most elegant aspects of the Sharjahs heritage, historic sites, adventures, architecture, culture and other offerings. We hope our focus on the emirates eco-tourism, outdoor activities and branded hotels will attract more tourists and investors from Germany, a major source market, and other participating nations. The event will also enhance our efforts to meet our target of attracting 10 million visitors by 2021.