Tourism

The Ajman Department of Tourism, Culture and Media is set to participate in the International Incentives, Business Travel, and Meetings Exhibition (IBTM World) for the second consecutive year, reinforcing its ongoing efforts to elevate Ajman’s presence in the global tourism and events sectors. The exhibition, taking place in Barcelona from November 18 to 20, gathers leading organisations from the global MICE industry to explore emerging trends, insights, and opportunities.

By taking part in this premier event, the department aims to strengthen strategic industry partnerships and further position Ajman as a competitive destination for business tourism. The platform enables the department to highlight the Emirate’s advanced infrastructure, its readiness to host high-calibre events, and its growing ability to deliver both local and international gatherings with world-class standards.

This initiative aligns with Ajman Vision 2030, supporting key objectives such as fostering partnerships, exchanging expertise, and adopting innovative solutions. By engaging with international stakeholders and decision-makers, the department seeks to attract more events to the Emirate while showcasing its unique offerings to global audiences.

H.E. Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism, Culture and Media, commented: “Our return to IBTM World this year reflects our continued commitment to strengthening Ajman’s presence in the global business tourism sector. We are expanding on last year’s participation, which made the Emirate’s capabilities more widely recognised, by presenting new initiatives and advancements that reinforce Ajman’s appeal as a destination for meetings and events.”

He added: “We are focused on enhancing the business tourism experience by upgrading infrastructure and expanding our services to meet the evolving needs of international event organisers. Our aim is to ensure that Ajman remains a competitive, sustainable, and welcoming environment for global conferences and business gatherings.”

IBTM World, one of the MICE sector’s most influential international platforms, brings together tourism boards, hospitality groups, and event professionals from around the world. The exhibition offers participants exclusive opportunities to demonstrate their strengths in hosting international business events and to connect with key decision-makers seeking premium venues and services.

Accompanying the department at this year’s exhibition are several partners from Ajman’s tourism and hospitality sector, including Ajman Saray Hotel, Ajman Hotel managed by Blazon, Bahi Ajman Palace Hotel, Arabian Oryx Travel & Tourism LLC, Miracle Tourism LLC, and Rida International Tourism & Travel.

With more than three decades of industry influence, IBTM World continues to play a vital role in shaping the future of business tourism through expert-led discussions, networking sessions, and knowledge-sharing forums. The Ajman Department of Tourism, Culture and Media remains committed to investing in innovative solutions and impactful initiatives that enhance the Emirate’s tourism offerings, reinforcing Ajman’s position as a dynamic and influential destination on the global tourism map.

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