Sharjah, 11 March 2019: Amid an ever-growing number of Russian visitors to Sharjah, the Sharjah Commerce and Tourism Development Authority (SCTDA) is further boosting its presence in Russias tourism sector following the surge in tourist arrivals to the emirate which reached 392, 691 in 2018. SCTDA is promoting the emirates leading attractions through its 20th year of participation at the Moscow International Travel and Tourism Exhibition (MITT) 2019, taking place from March 12 to 14, 2019 at Expo Centre Fairground.

Since the UAE eased entry visa rules for tourists, there has been a surge in numbers of Russian visitors to the emirate. In line with these trends, SCTDA is leveraging the events popularity to highlight the emirates local culture and distinct leisure activities to enhance the emirates brand and profile in major markets and cities worldwide in line with its vision to attract 10 million tourists by 2021.

The heritage and culture of Sharjah and the UAE was a central focus at MITT 2018, with multiple regional and international institutions repeatedly selecting the emirate as one of the countrys most prominent cultural hubs and a symbol of civilization. MITT 2019 marks the 26th anniversary of the event with 1,799 companies taking part in the exhibitions and the number of visitors from around the world expected to exceed 25,000.