Young businessmen in Saudi Arabia were told that there are no short cuts to victory, and that trust and force are important to capitalize on a golden age of opportunity created by government initiatives.

Athbi Al-Enezi, Co-Founder and Managing Partner of technology company JustClean, is among todays speakers at Biban Riyadh 2020, the leading exhibition and conference for entrepreneurship in Saudi Arabia, taking place at the Riyadh Front Expo.

The four-day event, getting under way on January 29th,2020 was organised by Monshaat, Saudis General Authority for Small and Medium Enterprises, which Al-Enezi says has played a major part in the rise of entrepreneurship since its establishment four years ago.

The resources now available and the initiatives the government has introduced to empower entrepreneurship mean this is a golden era for startups, stated Al-Enezi, who is spearheading JustCleans expansion in Saudi and throughout the GCC region.

Since the introduction of Monshaat in 2016 there has been an important rise in entrepreneurial activities across Saudi. Monshaat provides many more favorable policies surrounding beginning and doing business within the Kingdom.

More universities and corporations are entering the ecosystem with tailored programmes that help in the flourishing of more startups within the area.
The government has launched a series of predominant initiatives to support the KSA 2030 vision which ultimately enables for entrepreneurs to take a leading role in the economic development of the country.

Stated Al-Enezi The key for inspiring entrepreneurs is to know that short cuts only mean short-comings. An entrepreneurs aim should not be monetary led. Its important to have passion for what you are doing as well as trust and force in what you are trying to attain in business.

A lot of challenges will be thrown in your path, but with any setbacks along the way that may close one door, there is always another one opening.

Athbi and brother Nouri launched their startup in Kuwait in 2016 when their office was their car, creating the JustClean marketplace application which is revolutionizing the GCC laundry business by taking it from offline to online.

Also operating a developing logistics operation as well as a SaaS (software as a service) business, JustClean has since expanded to Bahrain, the UAE and Saudi Arabia, connecting hundreds of laundry services with clients throughout the region.