Ras Al Khaimah Tourism Development Authority participated in AdventureNEXT Near East in Jordan this week. Haitham Mattar, CEO of Ras Al Khaimah Tourist Advancement Authority shared key understandings about experience tourist in the region.

AdventureNEXT Near East was arranged by the Adventure Travel Trade Association (ATTA) to link global travel trade with regional suppliers to discover new adventures in the Near East region. As a key note speaker, Haitham Mattar Introduced the 'Destination Ras Al Khaimah 2019' technique highlighting the relevance of journey tourist and the vital function it plays in defining the Emirate's new identity as a leading adventure hub of the Middle East. He additionally showcased the breadth of experience offering in Ras Al Khaimah and how it contributes to eco-tourism experiences that work in consistency with nature such as luxury camps, the Via Ferrata climbing up and treking courses and Jebel Jais Flight: The World's Longest Zipline at 2.83 km which is absolutely a 'bucket list' attraction for anyone checking out the UAE.

"With the launch of the Destination 2019 Tourism Method for Ras Al Khaimah in 2016, RAKTDA has created a roadmap and included all the public and private stakeholders in the Emirate to start the trip together in the direction of attaining sustainable and thriving tourist ambitions. The knowledge and understandings we have obtained throughout this procedure have aided us accomplish outstanding connectivity and innovative business designs that provide quality products in line with market fads. This is something we boast of and anxious to share with our fellow tourism professionals in the Middle East" said Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority.