Pure Gold Jewellers won the coveted 2018 Dubai Solution Excellence Scheme Award in the Best Service Performance Brand classification, for showing excellence and giving customers outstanding service in the UAE.

Established in 2002, Dubai Service Excellence Scheme (DSES) award is a campaign of the Division of Economic Growth to promote excellence in client service standards in the economic sector and identify services that give remarkable service to their customers.

The only store to win in the jewellery business classification, Pure Gold Jewellers is setting the benchmark for industry solution excellence between East and Asia because 2007. In the past, Pure Gold Jewellers has been acknowledged the 'Best Service Efficiency Brand' by the DSES Award on 6 different celebrations, underscoring its dedication to providing prominent services and fantastic general experience to its clientele.

Karim F. Merchant, Group CEO & MD of Pure Gold Group, said: "Over the years, Pure Gold Jewellers has advanced as a brand and expanded its operations with a significant focus on the customers. This award recognises our commitment and commitment towards personnel training and ability development to offer impressive client service experiences."

" We are proud to be the only jewelry brand name in Dubai to win the Best Service Performance Brand award and would like to say thanks to the Division of Economic Development for honouring us with this respected title. With this recognition, we will certainly continue redefining and delivering high level of customer care and high quality products."

Pure Gold Jewellers has received a number of industry acknowledgments and honors such as 'Best Customer Service' classification in the UAE jewelry field in a yearly research study by global working as a consultant, Ethos Consultancy for the year 2009 and 2010. It has been continually placed as a 'SuperBrand' by UAE Superbrand Council considering that 2009 and is also the initial jewellery group to be granted with World Diamond Mark.