Business

Private Label Middle East 2025 is set to return to the Dubai World Trade Centre from 15–17 September, bringing together some of the world’s biggest names in retail and manufacturing. Now in its sixth edition, the region’s only dedicated sourcing and contract manufacturing event highlights the surging global momentum in the private label sector, with the market projected to reach $2.27 trillion by 2033.

With private label penetration surpassing 95% of consumers worldwide and a CAGR of 10.8% expected by 2032, demand across Asia, the Middle East and Africa is being fuelled by premiumisation, health-focused product ranges, e-commerce growth and sustainable packaging solutions. In the Middle East & Africa alone, the private label market is forecast to hit $35 billion by 2026.

Global participation surges

This year’s edition has witnessed a 229% increase in exhibitors since inception, drawing participants from over 50 countries. Global industry giants confirmed include Amazon, IKEA, Carrefour, Emirates Airlines, L’Oréal, Marriott, Boots Pharmacy and Nesto Group.

Trixie LohMirmand, Executive Vice President at Dubai World Trade Centre, said:
“Digital shelves, rapid innovation and sharper price points are transforming private label from a value alternative to a value-plus proposition. The 2025 edition debuts our exclusive meet-and-greet programme, a concierge-level matchmaking platform uniting the category’s most trusted manufacturers with the region’s most ambitious buyers.”

Powerhouse buyers and market expansion

Key regional buyers such as Al Maya Group, Americana Foods, Deliveroo, Dubai Holding Group Services, GMG, SPAR and Talabat have confirmed their participation, ensuring strong sourcing and partnership opportunities.

Balaji Raman, CEO and Managing Director of Intercare Group, commented:
“Private Label Middle East enables us to tap into the region’s expanding market, unlock opportunities, create meaningful partnerships, and drive measurable growth.”

This year also marks a 51% increase in new exhibitors, with 15 countries joining the roster for the first time, including Australia, Mexico, Morocco, Indonesia, Qatar, Norway and Yemen. Returning participants from China, India, Italy, Egypt and Türkiye underline the show’s global reach.

Innovation and consumer trends

The exhibition floor will showcase a diverse range of categories, from halal and kosher products, baby food and household essentials, to cosmetics, auto care, laboratory testing and strategic advisory services. International names such as Delmonte, Rasna, Epson Middle East, Scrub Daddy, Akbar Brothers and Chiara Ambra Cosmetics will also be present.

Rod Maxfield, Group Head of Marketing at Choithrams, said:
“Private Label Middle East gives us the chance to connect with innovative suppliers, anticipate market shifts, and strengthen our ability to deliver value and quality to customers.”

Expert insights on future growth

The Expert Stage will feature thought leaders from Big Basket, Choithrams, Coca-Cola, Domino’s, Spinneys and Dubai Holding Group Services, discussing key themes including AI in retail, blockchain, predictive analytics, globalisation versus regionalisation, and the role of private label in modern retail strategy.

With its growing scale and influence, Private Label Middle East 2025 is positioning Dubai as a hub for global sourcing, private label innovation and retail partnerships.

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