Mintiply Capital to lead AED 1.2bn F&B and e-commerce investment deal in the GCC

Business

Mintiply Capital to lead AED 1.2bn F&B and e-commerce investment deal in the GCC

Mintiply Capital, an investment banking advisory firm specialising in structuring and managing complex transactions, is set to lead an AED 1.2 billion investment opportunity involving one of the GCC’s fastest-growing food and beverage groups.

The firm is currently advising on the strategic exit of a diversified F&B and e-commerce group, overseeing the transaction across its full lifecycle. This includes valuation, deal structuring, investor onboarding and regulatory coordination, while positioning the asset for acquisition by qualified regional and international investors.

The investment opportunity comprises a fully integrated F&B and e-commerce ecosystem spanning supermarkets, cafés, bakeries, catering services and a digital food delivery platform. Established more than a decade ago, the group has evolved from a niche retail concept into a multi-brand operation with multiple physical outlets, café concepts and an expanding online presence.

Noel Hatem, Chief Operating Officer at Mintiply Capital, said the transaction represents a significant opportunity for investors seeking exposure to scalable consumer-driven businesses in the region. He noted that the group offers a combination of strong financial performance, operational resilience and growth potential across both physical and digital channels.

Built on a business model that balances premium quality with competitive pricing, the group has positioned itself between high-end gourmet retailers and value-focused supermarkets. This strategy has enabled it to capture a broad consumer base and double its market performance over the past two years. Its offering is further strengthened by an expanding portfolio of branded and private-label products.

A key pillar of the group’s growth has been its rapidly scaling e-commerce platform, which plays a central role in customer engagement and omnichannel expansion. The platform supports sustained growth by integrating digital sales with brick-and-mortar operations.

As part of the transaction, Mintiply Capital is also advising on the acquisition framework for incoming investors, including the structuring of the investment vehicle, regulatory compliance across jurisdictions and comprehensive operational, financial and commercial due diligence. The advisory firm is working to ensure a seamless acquisition of the group’s full ecosystem.

The deal comes amid strong momentum in regional mergers and acquisitions activity. According to the EY MENA M&A Insights 9M 2025 report, M&A activity in the region increased by 23% during the first nine months of the year, reaching 649 deals. Cross-border transactions accounted for 54% of deal volume and 76% of deal value, marking the highest level in five years. Gulf-wide M&A activity is expected to exceed $115 billion in 2025, driven by robust investor confidence and improving economic conditions across the UAE and Saudi Arabia.

Through this transaction, Mintiply Capital continues to strengthen its role in connecting global capital with high-performing regional businesses positioned for strategic ownership transitions and long-term growth.