Business

Ghassan Aboud Holding, a diversified conglomerate with more than three decades of operations in the UAE and an established presence across Africa, has held high-level discussions with His Excellency Paul Kagame, President of the Republic of Rwanda, to explore long-term strategic investment opportunities across priority sectors.

The meeting, which included President Kagame’s economic team, focused on identifying areas of collaboration that support Ghassan Aboud Holding’s sustained commercial growth in Africa, where the Group has been active for nearly 30 years. Africa remains a core growth market for the Group, with Rwanda increasingly positioned as a regional investment hub serving Central, East and West Africa.

Discussions centred on strengthening supply chains and creating value across sectors aligned with sustainable development goals. Key areas of mutual interest included logistics, agri-trade and pharmaceutical distribution—industries in which Ghassan Aboud Holding has developed international expertise and scalable operating platforms through its global portfolio of companies.

The engagement also explored opportunities within Rwanda’s rapidly expanding tourism and hospitality sector, aligning with the Group’s luxury hospitality investments in Australia and its broader commitment to responsible, long-term international expansion. These initiatives are intended to support economic diversification, facilitate trade flows between Africa and the Middle East, and contribute to the development of resilient and future-ready business ecosystems.

Commenting on the discussions, Ghassan Aboud, Chairman of Ghassan Aboud Holding, said Africa represents a strategic growth market for the Group, highlighting Rwanda’s clear development vision, strong governance framework and investor-friendly environment. He added that the Group’s experience researching and operating in volatile markets has strengthened its ability to assess risk and pursue sustainable investment opportunities beyond traditionally stable regions such as Europe, Australia and the UAE.

Rwanda continues to attract growing international interest as one of Africa’s most competitive investment destinations, supported by progressive economic policies and a well-defined development roadmap. Through this engagement, Ghassan Aboud Holding reaffirmed its commitment to building long-term partnerships that contribute to economic growth across Africa while strengthening global trade and investment linkages.

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