Business
INVNT Appoints James Nicholas Kinney as Global Chief AI Officer to Lead a New Era of AI-Powered Brand Storytelling
INVNT®, the innovation-led global brand storytelling agency, has appointed James Nicholas Kinney as its first-ever Global Chief AI Officer. The newly created position underscores INVNT’s commitment to embedding artificial intelligence across every aspect of its operations — from creative strategy and production to data-driven insights and brand experiences.
The move reflects INVNT’s vision to strengthen its AI ecosystem while enhancing its data, insights, and tooling infrastructure. Through this role, the agency aims to accelerate the integration of AI into its storytelling process, empowering clients with cutting-edge solutions that blend human creativity and machine intelligence.
Kinney joins INVNT with an impressive background that combines human-centered leadership and technological expertise. He holds AI certifications from prestigious institutions such as MIT, Carnegie Mellon, and Wharton, where he trained under LinkedIn co-founder Reid Hoffman. His professional journey includes leadership roles at renowned agencies such as .Monks (part of S4Capital), Ogilvy, Mother, and Giant Spoon, where he focused on people-first culture and large-scale organizational transformation.
Scott Cullather, Chairman and Chief Growth Officer at INVNT, highlighted the importance of this appointment:
“Business transformation happens when you connect the dots across industries, technologies, and the experience ecosystem. Adding a Global Chief AI Officer to our leadership team marks the next step in that evolution. James is one of the foremost minds in AI-enabled organizational design, and his expertise in combining HR leadership, agency experience, and advanced AI knowledge will help us create a future where humans and machines collaborate seamlessly.”
For over 17 years, INVNT has built a strong reputation for fusing creativity and technology to craft next-generation brand experiences. The agency has worked with major global brands on AI-driven initiatives, including:
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Microsoft: Partnered to launch CoPilot globally and design its 50th Anniversary event using AI integration.
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Oracle: Created AI-powered programmatic elements for Oracle AI World 2025, featuring a keynote by Larry Ellison.
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SHRM: Delivered AI-enhanced content and media strategies as its agency of record.
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Xero: Developed an AI Music Factory capable of generating complete albums from voice commands.
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COP28 (Dubai): Debuted the award-winning AI-powered Tree of Life installation.
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ABB: Introduced “ABB-e,” a real-time interactive AI mascot deployed across international events.
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Lamborghini: Designed the AI-powered campaign for the final Aventador, tied to the world’s first 1:1 supercar NFT auctioned for $1.6 million at RM Sotheby’s.
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Proprietary INVNT Technology: Developed patent-pending AI-powered XR learning and engagement tools for Apple Vision Pro and other devices.
In his new role, Kinney will spearhead client-facing AI innovation, helping global brands scale through machine learning and data intelligence. He will report directly to Scott Cullather, ensuring close alignment with INVNT’s global growth and innovation strategy.
Kristina McCoobery, CEO of INVNT, commented on the agency’s long-standing commitment to innovation:
“INVNT has always believed in building what comes next. From AI-driven product launches to immersive experiences, we’ve shown how storytelling and technology can elevate one another. James will help us scale this vision globally, streamlining operations, expanding our AI capabilities, and enhancing the creative impact we deliver to every client.”
Speaking on his new role, James Nicholas Kinney shared his enthusiasm for leading this transformation:
“INVNT is an innovation-led brand story agency filled with high performers. My mission is to infuse AI into that culture — to enhance creativity, improve efficiency, and drive cultural and operational alignment globally. We will create a unified language of innovation that empowers both our teams and our clients.”
Through this appointment, INVNT reinforces its position as a pioneer in AI-powered brand storytelling, setting new benchmarks for creativity, technology, and human connection in the marketing industry.
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