MBRF concludes 13th edition of ‘Bil Arabi’ initiative with strong public engagement

Art and Culture

MBRF concludes 13th edition of ‘Bil Arabi’ initiative with strong public engagement

The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) has concluded the 13th edition of its ‘Bil Arabi’ initiative, recording a strong turnout and wide regional participation. The initiative was hosted across nine major shopping malls in the UAE, alongside parallel events in Bahrain, Kuwait, and Pakistan, reinforcing its growing regional reach.

This year’s edition featured a diverse programme of events, activities and competitions designed to present modern intellectual perspectives while highlighting the aesthetic, historical and cultural significance of the Arabic language. The initiative continues to play a key role in strengthening the presence of Arabic in daily life and promoting linguistic awareness across different age groups and communities.

Coinciding with World Arabic Language Day, MBRF launched the official ‘Bil Arabi’ website during the event. The digital platform includes an extensive library of books, references and Arabic translations catering to a wide range of audiences. It also features dedicated sections for regional and international competitions and challenges related to the Arabic language. According to MBRF, the website will be continuously updated with new books, studies and scientific and intellectual content.

His Excellency Jamal bin Huwaireb, CEO of MBRF, said the initiative reflects the foundation’s long-standing commitment to empowering the Arabic language and expanding its usage. He noted that since its launch in 2013, ‘Bil Arabi’ has contributed to strengthening linguistic identity and raising awareness across Arab societies. He added that the launch of the new website represents a major milestone, supporting the continuous development of Arabic in line with global changes and technological advancements.

The 13th edition witnessed significant public engagement, with footfall across physical venues exceeding 12,278 visitors from diverse demographic segments. Digital participation through the ‘Bil Arabi’ platform and social media channels reached millions, reflecting the initiative’s growing popularity and increasing levels of annual engagement.

The campaign was supported by a wide network of partners and sponsors. Strategic sponsors included City Centre, Manar Mall, Bawadi Mall, Dubai Festival City Mall, Union Coop, Abu Dhabi Media Network and Dubai Media Incorporated. Main sponsors comprised Dubai Electricity and Water Authority (DEWA), Anfasic Dokhoon, Talabat and Fennec Perfumes, while Samsung and Karji Store (House of Karji) participated as gold sponsors. Media partners included TEN, Nabd, Entrepreneur, Phi Advertising and Alghad TV as main media sponsors, with Money Secrets, New Digital Solutions and Al Arabiya News Channel as gold media sponsors. Choithrams supported the initiative as the logistics sponsor.