Liv., the lifestyle digital bank by Emirates NBD, has received major acknowledgment from regional and international honors programs within its first year of procedures, for its unique suggestion to the UAE'S growing millennial customer segment.

Liv. has interrupted traditional industry paradigms to provide customers a lifestyle-first user-friendly banking experience that enables them to keep an eye on their daily life and their financial resources in one application. Considering that its launch in March 2017, Liv. has added innovative features consisting of split second and completely paperless account opening, fund transfers with social media sites channels, accomplishing instant bill splits with friends, tagging expenses to much better manager financials, global 60-second compensations in addition to curated daily feeds of selected bargains and happenings in the UAE, customised to the client's choice.

Over the past year, the digital bank has awarded: 'Best Digital Bank in the Middle East' at the Asian Banker International Excellence in Retail Financial Services 2018 programme; 'Innovation in Financial services, at the Arab Innovation Awards held throughout the inaugural Arab Innovation Summit;' Digital Leader at Digitrans 2017 by MIT Sloan; 2017 Gold Lynx award for Creative Innovation; 2017 Gold Midas Award in the Financial Technology category; Best Digital Banking Experience of the Year at the 2018 Seamless Awards and was a finalist in the Product and Service Innovation category at the prestigious BAI Global Innovation Awards.

Suvo Sarkar, Senior Executive Vice President Head of Retail Banking and Wealth Management, Emirates NBD said "Emirates NBD took a bold step last year in introducing a first-of-its-kind, digital-only bank that surpasses providing typical monetary solutions. The success of Liv. has been a real testimony to that innovative spirit, and as we remain to push the borders of digital banking in the UAE, we continue to be
committed to developing turbulent banking solutions that satisfy our customers' specific way of living choices and ambitions, and complement them with straightforward intuitive economic devices that help them achieve these objectives."

"We are incredibly proud and delighted by the extremely favorable response that Liv. has received in such as brief span time. While we understood the item was one that would naturally be approved and enjoyed by millennials, we are additionally excited by our growing client purchase within the older market segment, a true testament to the demand for value-adding integrated banking solutions in the UAE. We shall continuously increase Liv.'s portfolio of product or services to enable unique lifestyle experiences integrated with a healthy and balanced financial way of living, providing our customers a customised and smooth customer experience," said Jayash Patel, Head of Liv.

Liv. is the UAE's initial digital-only bank established in line with UAE Vision 2021's calculated purposes of developing a smart innovation-driven economic situation. Liv. curates a daily feed of individualized lifestyle promotions and offers for its customers, sustained by a growing number of partner brands that include: Careem, Zomato, Tesla and Voucherskout, and is available on the App Store as well as Google Play.