Reporting the launch of Lexus Design Award 2020, Lexus International is calling skilled creators to present their entries to its annual design competition. Presently in its eighth year, the esteemed award provides a remarkable platform for aspiring designers to demonstrate and further develop their talents.
Established in 2013, the program keeps on evolving and inspiring innovations in design that lead to a better tomorrow, and each year has seen a steady increase in the number of entries from across the world. Last year, creators from 65 countries submitted 1,548 design proposals, many of which leveraged the power of technology.
Enlivened by its “Design for a Better Tomorrow” directive, Lexus is looking for design that goes beyond the mastery of shape, form and function, and anticipates the future needs of individuals and society, by incorporating three principles fundamental to Lexus; Anticipate, Innovate, and Captivate.
“We are glad to launch the eighth edition of this celebrated award and invite ground-breaking and captivating entries from emerging creative’s who will benefit from this opportunity to translate their ideas into new potential outcomes under the expert guidance of acclaimed professionals,” said Yugo Miyamoto, Chief Representative, Middle East and Central Asia Representative Office, Toyota Motor Corporation. “Breaking conventions and going beyond the boundaries of imagination are at the heart of Lexus’ approach to design, and the Lexus Design Award offers us an opportunity to take this approach forward and continue our passion for creating amazing experiences that ignite the emotions. We would like to thank all of the design enthusiasts and past participants for contributing to the long-standing success of this program and inspiring Lexus and this year’s entrants to scale new heights of creativity.”
In early 2020, Lexus will declare the six finalists who will proceed to participate in an extraordinary and exclusive mentorship program in New York City, under the direction of prominent design leaders from a variety of design fields. With an individual production budget of up to JPY 3 million (over USD 25,000), each finalist can develop their design concept into functional prototypes, which will be exhibited at the Lexus design installation at Milan Design Week 2020.
The Lexus Design Award will conclude with the declaration of the Grand Prix winner following the presentation of prototypes by each of the six finalists on a world stage during Press Day at Milan Design Week. The total rundown of Lexus Design Award 2020 judges and mentors will be announced in the fall of 2019.
Entries to the Lexus Design Award 2020 competition will be accepted through October 14, 2019. Please visit LexusDesignAward.com for additional information.