Technology company JustClean, which has built a growing online marketplace for the laundry industry in the Gulf region, today announced a strategic investment in Keno, a demanding utility in Dubai-based car care.

JustClean participated in the recent Round of Funding for Keno because of a shared strategy to take vital everyday services online and deliver them directly to consumers.

Launched in 2017 as a car care on demand application, Keno uses eco-friendly techniques to clean users vehicles, saving 99% of used water compared with traditional car wash services.

Taking the car wash straight to the users home, workplace or shopping mall car park, the car care app delivers a range of services from a Dhs40 body wash all the way up to a Dhs95 internal disinfecting to remove deep stains.

CEO of JustClean, Mohammed Jaffar said, Were very pleased to confirm our investment in Keno because we see tremendous potential for the continued growth of a company which has so much in common with JustClean,

Like us, they are transforming a increasingly underdeveloped business by using technology to take an important service straight to consumers, thus saving them a great deal of time and hassle.

Kenan Mobayed, Founder of Keno, commented: You need strong and trusted partners to maintain and grow the value youve created. Having JustClean on board is a badge of honor.
Athbi Al Enezi, Co-Founder and Managing Partner of JustClean, said: The investment made by JustClean and other investors comes at a very opportune time to promote drive Kenos expansion within the UAE, as well as the rest of the GCC at a later stage.

The JustClean Market app connects hundreds of laundry services with consumers across the region. The company also operates a growing logistics operation in the UAE, Kuwait, Bahrain, and Saudi Arabia, as well as a SaaS (software as a service) business.

JustClean expanded operations from Saudis Eastern Province to Jeddah last month. Riyadh joins the network later this year, with enter into other international markets to follow next year.

Nouri Al Enezi, Co-Founder and Managing Partner of JustClean, said: We see this is a positive step for two parts of the regional cleaning industry. From the start, our vision was to play a major role in taking the wider cleaning sector online.