Business

Jadwa Investment, one of the region’s premier investment management and advisory firms, has announced the acquisition of a majority stake in Makhazen Alenaya, a rising leader in Saudi Arabia’s beauty and personal care retail sector. The deal was executed through Jadwa’s GCC Diversified Private Equity Fund, marking the fund’s fourth investment to date.

Founded in 2019, Makhazen Alenaya has rapidly grown into a prominent retail concept, operating 15 branches across the Kingdom. The company has transformed the personal care shopping experience by introducing a “multi-category specialist” model that combines value-driven pricing with a premium, one-stop-shop retail environment. With a scalable operating model and strong consumer traction, Makhazen is positioned for continued nationwide expansion.

This acquisition represents Jadwa’s second foray into the regional retail sector and builds on previous investments in Gissah Perfumes, Blackspoon Group, and Tikkaway. It also underlines Jadwa’s growing focus on backing innovative, high-growth consumer businesses across the GCC.

Tariq Al-Sudairy, Managing Director & CEO of Jadwa Investment, stated:
“We are pleased to partner with Makhazen Alenaya in our second investment in the region’s retail sector. The transaction reflects our confidence in the Kingdom’s evolving consumer landscape, supported by far-reaching economic reforms and a shift toward modern retail formats.”

Echoing the sentiment, Elie El-Khoury, Head of Private Equity at Jadwa Investment, added:
“Makhazen is a clear category leader in a fast-evolving retail landscape. It pioneered value-driven pricing with premium customer experience, which sets it apart from traditional formats and positions it for significant growth. This investment reflects our strategy to back high-growth businesses with scalable, defensible platforms.”

Abdullah Almudaihesh, Co-Founder and CEO of Makhazen Alenaya, welcomed the partnership, saying:
“Partnering with Jadwa Investment marks a defining milestone in Makhazen’s journey. We will leverage Jadwa’s deep expertise to accelerate our growth, strengthen our operational capabilities and governance, and unlock long-term value. This partnership will reinforce our leadership position in the Kingdom’s beauty and personal care sector and lay the foundation to list on the Saudi Exchange’s Main Market.”

The transaction signals a significant step in the evolution of Saudi Arabia’s consumer and retail sectors, as firms like Makhazen capitalize on shifting trends and increasing demand for quality, experience-led shopping.

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