Business

Group AMANA, a leading design and build company in the Middle East, has announced a strategic partnership with Oracle to implement Oracle Fusion Cloud Applications, advancing its ongoing digital transformation journey. The initiative aims to enhance operational efficiency, streamline management processes, and unlock new growth opportunities.

Through Oracle Fusion Cloud Customer Experience (CX), Group AMANA will gain access to an integrated suite of digital tools designed to improve productivity and collaboration across all project stages. The system will empower business development teams to efficiently track inquiries, automate task assignments, and ensure timely project delivery. It will also introduce transparent, real-time communication channels for clients and partners—strengthening trust and accountability throughout the project lifecycle.

“Our commitment to delivering with certainty extends beyond construction. It’s about creating a seamless, transparent, and high-value experience for every client and partner,” said Richard Abboud, CEO of Group AMANA. “By integrating Oracle Cloud CX, we’re equipping our teams with the tools to communicate better, act faster, and make more informed decisions—keeping the client at the center of everything we do.”

The implementation of Oracle Cloud CX will unify previously fragmented processes, offering a more connected and efficient customer journey. Leveraging solutions such as Oracle Fusion Cloud Marketing, Sales, CPQ, and Oracle Data Intelligence Platform, Group AMANA will benefit from real-time data insights and AI-driven decision-making capabilities. These enhancements will support smarter operations—from improving win rates to boosting accuracy in project execution and budgeting.

“By adopting Oracle Cloud CX, Group AMANA is setting a new benchmark for customer experience excellence in the regional construction sector,” said Leopoldo Boado Lama, Senior Vice President – Business Applications, ECEMEA, Oracle. “With unified data, automation, and AI intelligence, AMANA will empower its teams to deliver faster, smarter, and more connected outcomes for customers across every stage of the project lifecycle.”

Since its inception, Group AMANA has been a pioneer in adopting intelligent technologies to ensure lasting value and impact. This partnership with Oracle further reinforces its position as a regional leader in the design and build of industrial and commercial facilities—delivering certainty, quality, and innovation in every project.

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