ESET Middle East launches branded e-store on Souq.com
ESET , the worldwide pioneer of proactive security software and protection products, has actually partnered with Souq.com, the Middle East's largest online retail and marketplace platform, to introduce an ESET branded e-store in the region.
According to ESET's 2016 IT Security in Europe, Middle East and Africa (EMEA) report, there is a growing need for companies and people in the area to mitigate cybersecurity risks by applying different protective systems. By offering a range of ESET's products in one place online, the top quality e-store intends to produce awareness on the significance of securing multiple gadgets amongst specific and corporate users.
While 98 % of the participants surveyed usage of at least one security solution, of which antivirus was the most typical, firms in EMEA are not paying sufficient focus on the security of mobile devices, with only 21 % of them using a mobile security solution.
"As more clients are browsing the web to purchase different services and products, it is likewise needed for us at ESET to be where our customers are. Our partnership with Souq.com allows us to not only reach out to a broader audience in the Middle East however also drive more awareness on the value of securing all devices utilizing our leading products through an online platform," stated Neo Neophytou, Managing Director, ESET Middle East.
Ronaldo Mouchawar, Souq.com CEO & Co-Founder mentioned, "We are seeing a growing demand for brand e-stores throughout different industry sections. Dedicated e-stores guarantee that while the brand names keep their identities, they benefit from Souq.com's online prowess, back-end innovation and logistics and for clients this implies getting access to several products and solutions on one platform at click of a button. We are continuously purchasing technology and infrastructure to help brands grow autonomously - we are therefore pleasing to promote ESET in this effort.".
Among the products currently available on Souq.coms ESET e-store are ESET Antivirus and ESET Smart Security for 2 devices. ESET e-store on Souq.com: http://uae.souq.com/ae-en/eset-store-uae/p/.
Learn more about ESETs technology and product portfolio by visiting www.eset.com
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