Business

Rotana, one of the leading hotel management companies in the Middle East, Africa, South Asia and Eastern Europe, has actually announced the promotion of Elie Saliba to Corporate Vice President-- Loyalty.

A 16-year veteran of the hospitality industry, Saliba has actually been closely related to Rotana's commitment program-- Rotana Rewards-- given that 2004, first as Loyalty Programme Manager and later assuming the title of Director of Loyalty & Partnerships.

In his brand-new role, Saliba will lead the effort to drive member growth for Rotana Rewards and develop long-lasting commitment program plans and methods to support organisational objectives. In addition to overseeing the tactical advancement and execution of the loyalty programme, targeted direct mail programs and other consumer retention initiatives, he will be accountable for working alongside key partners to develop and launch targeted projects to enhance consumer satisfaction and improve loyalty.

His mandate further extends to leading research programmes by making use of internal and external resources to recognize untapped loyalty strategies for existing client sectors, along with working in performance with heads of other departments to put techniques into action, measure success and manage outcomes for continuous program improvements.

"Rotana Rewards has actually been acknowledged sometimes over the past couple of years as being the best Hotel Chain Loyalty Programme in the area. Elie has actually contributed in assisting Rotana attain these distinctions, working closely with his team and with many of our Corporate Vice Presidents to bring significant, industry-leading advances to the programme," stated Omer Kaddouri, President & CEO of Rotana. "Our loyalty program has been playing a progressively larger function for our company from an income and success perspective, and will continue to do so in the years to come. With Elie leading this very important company platform, I am sure we will see more monetary success, honors and innovation.".

Sharing his enjoyment over the new role, Elie Saliba said, "I'm definitely enjoyed be given the opportunity to take Rotana's award-winning loyalty programme to the next level. It's an advantage, and I anticipate working with my coworkers in addition to our partners to grow the Rotana Rewards programme and deliver better experiences for our consumers.".

Prior to joining Rotana in 2004, Saliba-- who holds an MBA from University of Manchester, UK-- held numerous management positions with leading hospitality chains in the region. Recognised as the premier commitment programme in the Middle East hospitality market, Rotana Rewards allows visitors to find a world of distinct advantages, where just the best experiences, access and benefits await them. Members take pleasure in special advantages and opportunities-- varying from complimentary dining and upgrades to special offers and unsurpassable rewards - that make remaining and dining with Rotana a memorable and rewarding experience.

The group's Rotana Rewards Exclusive programme is one of the most effective hospitality commitment cards in the region. With a renewal ratio of 72 %-- it provides special advantages like late check-out, VIP treatment, rooms upgrade, complimentary dining, points when spending at any Rotana hotel or food and beverage outlets, discounts on room rates and Air Miles from partner airlines and more.

With Rotana Rewards Select, guests can find access to a world of unique benefits from VIP amenities and late check-out to double making on partner airline company frequent leaflet programmes-- as well as points built up when dining or sticking with Rotana.

Rotana Rewards Classic is a programme particularly customized for business clients that routinely book hotel, conference and banquet facilities and provides the opportunity to integrate business with leisure through earning and redeeming points.

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