Dubai, April29, 2014:Emirates Islamic, one of the leading Islamic financial institutions in the UAE, today announcedthe launch of a major campaign in Abu Dhabiwhich offers customersa package of offers and benefits onSharia-compliant banking products and services.The campaign is in line with Emirates Islamics strategy to cater to all segments of society in the UAE, and will boostawareness of its services among Abu Dhabi residents.

Running until May 10, 2014, the campaign will enableAbu Dhabi-based customers to benefit from exclusive rates, discounts and free loyalty pointswhen applying for Kunooz savings account, credit cards and personal and home financing products from Emirates Islamic. It follows the recent launch of the Emirates Islamic Abu Dhabi Rewards Credit Card, which enables cardholders to benefit froma series of rewards and loyalty programmes at Abu Dhabi-based retail outlets and stores, including Etihad Guest Miles.

To make its services easily accessible to a wide range of customers, Emirates Islamic has set up two dedicated kiosks during weekendsat Al Wahda Mall and Bwabat Al Sharq Mall in Abu Dhabi, which willshowcasethe banksspecial offerings.

"At Emirates Islamic, weare committed to providing our customers with innovative products and services that are tailored to match their specificneeds,said Faisal Aqil, Deputy CEO, Consumer Wealth Management, Emirates Islamic. We are delighted to introduce this value-packed exclusive offer to ourgrowing customer-base in Abu Dhabi, and the launch of this campaignis a natural response to the increasing significance of the Abu Dhabi market to the Islamic banking sector in the country.

Customers who apply for the Abu Dhabi Rewards Credit Card during the campaign period will get 3,000 welcome bonus points. They can also benefit from a range of other offerings, including a0.5% discount on standard profit rate (subject to a minimum of 2.99% flat rate p.a.)on Personal Finance, whilecustomers applying for ManziliorBinaa Home Finance can avail 25% discount on processing fees.Additionally, they can earn up to 30,000 points convertible into miles on Manzilior Binaa Home Finance if they also apply for a Kunooz Savings Account with aminimumbalance of AED 5,000.

Emirates Islamic has also participatedin the Banking & Finance Expo, which was recently held at Abu Dhabi Marina Mall.