The Sharjah's pavilion at the International Tourism-Bourse Berlin 2018 (ITB Berlin 2018), the latest edition of among the world's leading traveling trade show, has been bring in countless participating Germans, European, and other worldwide site visitors during the recurring trade show. Lots of tourist officials and representatives from various traveling and tourist agencies have actually been seeing the pavilion considering that the event's kick off on March 7, 2018 to get more information about Sharjah's leading tourist jobs, agendas, efforts, solutions, and events.

Apart from featuring Sharjah's unique culture and rich heritage, tourist projects and programs, and modern tourist facilities on the international phase, the Sharjah Business and Tourism Development Authority (SCTDA) also aims to exchange experiences with tourism and business specialists during the occasion on behalf of the emirate's economic, social, cultural, and environmental development.

SCTDA Chairman H.E. Khalid Jasim Al Midfa said that ITB Berlin is a vital global platform for local government and personal entities to display Sharjah as a top global tourist destination.

He added: "The Authority will constantly improve its capabilities and facilities to advertise Sharjah's tourist and trade fields at the local, regional, and global levels. Additionally, we are putting a series of programs to progress the tourist sector, attract visitors from various countries, and enhance the experiences of travelers checking out the emirate according to our vision to draw 10 million tourists by 2021."

H.E. Al Midfa also stated: "Sharjah is now among the favored destinations for millions of global visitors as an outcome of our efforts to put the emirate on the world tourist map. It has actually ended up being preferred because of its rich history and culture, in addition to its advanced tourism facilities and innovative hospitality services. Europe is a vital market for Sharjah. In 2017, Sharjah obtained around 468,043 European travelers, up by practically 36 per cent from 343,987 site visitors in 2016. The numbers plainly show Europe's passion in discovering the emirate's cultural identity and genuine heritage."

Hana Saif Al Suwaidi, Chairperson of Sharjah Setting and Protected Areas Authority (EPAA), for her part, said: "Through ITB Berlin, we intend to learn more about Europe's unique benefits in addition to tourism products and services as part of our quote to reinforce our relations with German and European establishments. We are highlighting many efforts made to advertise the emirate's ecotourism, including the 'Sir Bu Nu'ayr Environmental Festival,' afforestation campaigns, new animal well-being facilities, and Alqurm Protected Area and other all-natural reserves."

H.E. Ali Salim Al Midfa, Chairman of Sharjah Flight terminal Authority, kept in mind: "ITB Berlin is an excellent platform for stakeholders to check out possibilities and address latest obstacles in the traveling, tourist, and hospitality fields. By taking part, we are able to introduce Sharjah International Flight terminal's new centers and solutions as part of our growth and development initiative. We are building smart gates, to name a few, and creating new partnerships with international airlines to improve Sharjah's massive potentials and make it a vital regional tourist and commercial destination.

H.E. Saif Mohammed Al Midfa, Chief Executive Officer of Exposition Centre Sharjah, said: "ITB Berlin 2018 opens up various collective and partnership possibilities with most significant global exhibition organizers, permitting us to learn from their diverse experiences and expertise. At Expo Centre Sharjah, we intend to enhance the emirate's cultural, commercial, commercial and economic edge by giving centers to the firms desiring to join our occasions to promote their visibility in the regional market. We are set to host lots of leading exhibits covering numerous fields such as the Mid East Watch & Jewellery Show, SteelFab - Middle East Trade Show, Sharjah International Education Show 2018, and the National Career Exhibition.

Manal Ataya, Director of Sharjah Museums Authority, added: "This year's ITB Berlin 2018 kinds part of our initiatives to advertise the emirate as a leading cultural and traveler location. Because of this, we are highlighting why site visitors should go see our different galleries to participate in different programs and the occasions. We are also showcasing the 'Sawa' school project, a modern summer season school committed to trainees of Museology in the GCC, in the exhibit. We will certainly announce the reopening of 'Lure Al Naboodah' gallery and the future event at Sharjah Gallery of Islamic Civilization to be kept in September 2018 in partnership with the Gallery of Islamic Art in Berlin.".

Ahmed Obaid Al Qaseer, COO of the Sharjah Investment and Development Authority (Shurooq), said: "The Authority's 10th year engagement is helping strengthen the emirate's status as a leading visitor location. The event is also a chance to draw in financial investments to the emirate, in addition to assistance tourism-related framework tasks and development strategies. This year, SCTDA is showcasing its several key tourism jobs, specifically the Mleiha Archaeological Centre, Kalba Kingfisher Lodge, and Al Monatazah Amusement Park.".

" We will take part in many prestigious international events and events such as ITB Berlin 2018 to promote our new projects and initiatives in line with Sharjah's national program to build a generation of readers and pundits," said Noura Binhadyia, Manager of Knowledge Without Borders. The highlighted Knowledge Without Borders' tasks in the event consist of the Home Library, the E-Library, and other similar initiatives.

The Sharjah's pavilion houses different government bodies, such as Knowledge Without Borders; Expo Centre Sharjah; The Sharjah Investment and Development Authority (Shurooq); Environment and Protected Areas Authority (EPAA); the Sharjah Museums Department (SMD); and Sharjah International Airport Authority. Joining them are private entities such as Oceanic Khorfakkan Resort and Spa; Ramada Hotel and Suites Sharjah; Radisson Blue Resort, Sharjah; Sheraton Sharjah Beach Resort and Spa, and Al Rais Tours and Holidays.