ABRA Visual Merchandising & Store Design will be showcasing its body of work from the Middle East and Africa region from principle design via to site implementation with full internal production abilities at Euroshop 2017. ABRA will be among 4 firms from the UAE at the exhibition.

Anand Kumar - Executive Director ABRA VM SD discusses why ABRA made a decision to take part at Euroshop, "Having an existence in the worlds leading retail trade show was among the major convincing aspects for ABRA; ABRA as a brand is regularly growing to constantly elevate the bar in regards to quality, production and project monitoring; consequently Euroshop seemed like a best fit for us and most notably, the program allows us to interact with other retail stakeholders all at one place from around the world giving us a platform to exchange suggestions and network."

EuroShop is the World's Leading Retail Trade Fair, starting from 5 to 9 March 2017 in Dsseldorf, Germany. The event will be organizing 2,400 exhibitors from 59 countries at EuroShop 2017. There will certainly be 7 experience measurements at EuroShop 2017; POP Advertising and marketing, Expo & Occasion Advertising, Retail Technology, Illumination, Visual Merchandising, Store Fitting & Store Design in addition to Food Tech & Energy Management. ABRA VM SD will certainly be found in the Store Installation and Shop Design category in Hall 14 at stand D43.