ZOOM, ENOC's corner store brand, was recently declared champion in the very best international design category at the 11th Yearly Store Design Competition arranged by Corner store News, the industry leading publication in the United States for its 1,250 square feet store in the famous Burj Khalifa.

The store, made in-house at ENOC exclusively for the world's most legendary building, was applauded by the jury for 'exemplifying creative thinking and creativity that ultimately equates into more sales and happier customers'.

His Excellency Saif Humaid Al Falasi, Group Chief Executive Officer, ENOC, said: "ENOC and Burj Khalifa are both brands that exhibit Dubai's management in their particular fields. This acknowledgment is a testimony of our dedication to penetrate excellence and quality service through all our offerings."

Ahmad Al Falasi, Executive Director - Group Workflow, Emaar Properties, claimed: "The global design award for ZOOM Burj Khalifa Store highlights the world-class requirements that we established for the global symbol. The electrical outlet notes our collaboration with ENOC to enhance the comfort of our residents and site visitors by providing premium quality convenience selling. The award better includes in the public pride of our city and our legendary development."

The Burj Khalifa ZOOM shop was inaugurated in Could 2015. It was constructed to cater to a diverse customer base comprised of residents of 900 tower homes, Armani Hotel Dubai visitors, employees in the commercial offices and team running the tower. With sophisticated wood completing that boosts the brand name aesthetics, the store design drops in line with the tower's unique design.

The shop uses customers' services and products like coffee by Starbucks, fresh pastry shop, DEWA expense payment, iTunes, gift cards, VoIP cards, Du Hi cards, Etisalat/DU recharge, Salik, and house distribution.

A retail offering by ENOC, ZOOM has now evolved to include several stand-alone concepts, including ZOOM Market, ZOOM city and ZOOM stand-alone stores.