news-details

Viu Announces First Original Series from the Middle East Targeting South Asian Audiences

Vuclip, a PCCW media company, and the leading premium video-on- demand provider for emerging markets, announces its first-ever Original collection targeting South Asian deportees in the Middle East. Titled Music Garage, it will certainly be seen on Viu, its leading OTT Video solution.

Music Garage, generated by Elite Films, is an eight-episode series that will beam the spotlight on six striving bands and vocalists handpicked from throughout the region. The musician line-up consists of performers, stemming from UAE, India, Pakistan, Nepal, Turkey and Tajikistan, will do in the South Asian languages of Hindi and Urdu. The program will certainly be published weekly beginning April 7 th " Introducing Songs Garage is a noticeable turning point for Viu and is a testament to our objective to develop engaging web content for certain audiences in this very varied market. Music Garage likewise gives us a chance to profile wonderful skill in the region that might or else not have the benefit of this exposure," commented Wesam Kattan, Vice President Content & Brand Name Advertising, Vuclip MENA, on the launch.

One band and one singer from a line-up of 6 taking part bands and singers, will be given a chance to display their ability in each episode. The seventh episode will evaluate all performances and the grand ending will showcase one of the most voted male vocalist, women vocalist and the leading voted band. Performances will certainly be open to public voting from the very first to the 7th episode. Audiences could tune right into 106.2 Big FM radio to capture exclusive and honest interviews with the performers and customers could additionally share their votes by means of a WhatsApp message to the station.

To gather increased traction in the region for the artists and get to the biggest feasible target market, the show will certainly be all at once broadcasted on Zee TV Middle East and on & TV Middle East, the leading Indian TV networks in the region.

Show details:

Episodes: 8
Time: Every Saturday starting April 7 th on Viu and Zee TV Middle East at 7 PM

Repeat: Every Friday starting April 13 th at 1:30 PM on &TV Middle East and on Zee TV Middle East at 3 PM

Artist line-up

Singers
1. Adel Farooq, Emirati singer
2. Ijaz Khawaja, Pakistani singer
3. Irawati Mulmule, Indian singer
4. Owais Ali, Pakistani singer
5. Samra Khan, Pakistani singer
6. Yasmina Alidodova, Tajikistani singer

Bands
1. Desi Videsi
2. Dhun
3. Dhruv
4. Mastam
5. On the Rocks
6. Pratha

For current updates on Viu web content for the Middle East, please follow: Facebook--.
https://www.facebook.com/VIUDesi/ and Instagram-- https://www.instagram.com/viudesi/.

Vuclip.
Vuclip is a leading global technology-driven media company delivering on demand entertainment to emerging markets including India, Southeast Asia, Africa and the Middle East. As a PCCW Media Company, Vuclip properties consist of Viu, Vuclip Videos, Viu Life and Vuclip Gamings. Vuclip's market success in on need entertainment is improved its leadership at the crossway of modern technology, consumer insights and media. Run by a top quality group, Vuclip, Inc. and associate companies are headquartered in Milpitas, California and have a presence in Singapore, Kuala Lumpur, Mumbai, Delhi, Pune, Dubai and Jakarta.

Viu.
Viu is a leading OTT Video service by PCCW and Vuclip readily available in 15 markets consisting of Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand and Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. Viu's unique worth recommendation of fresh and localized regional and local premium TELEVISION shows, films and originals entertains numerous consumers daily. The solution can be accessed using the Viu application available free of cost on the Application Shop and Google Play, on connected tools such as mobile phones and tablet computers, along with on the internet atwww.viu.com.

Related News Post