Real Estate

In a transformative move set to redefine the real estate landscape, Unique Properties, a leading real estate brokerage in the UAE, has entered a strategic joint venture with AIR (AI Realtor), an AI-native proptech company. As part of the partnership, Unique Properties will invest USD 20 million into AIR over the next two years to accelerate the development of next-generation AI technologies tailored for the property sector.

This landmark alliance signals a pivotal moment in the digitization of the UAE’s real estate market, blending Unique Properties’ industry-leading brokerage expertise with AIR’s cutting-edge artificial intelligence platform.

A Timely Disruption in a Digitally Advanced Market

The partnership aligns with the UAE’s push toward full digital transformation in real estate. The country’s deregulated brokerage market, open access to real estate data, and digitized property transaction system make it an ideal testbed for meaningful innovation. While many global markets continue to struggle with outdated systems and data fragmentation, the UAE’s ecosystem fosters transparency, efficiency, and competitive advantage.

“This joint venture marks the beginning of a new era, where technology and human insight come together to elevate the property experience,” said Arash Jalili, CEO of Unique Properties. “Partnering with AIR allows us to stay ahead of the curve, setting new benchmarks for how real estate is transacted, advised, and experienced in this region.”

Elevating Human Agents Through AI

Unlike traditional automation, AIR’s platform is designed to augment human agents, not replace them. The technology offers:

• Real-time insights for market trends and property valuations

• Predictive analytics to improve lead targeting and sales outcomes

• Smart automation for time-consuming processes like document handling and client follow-ups

This integration empowers agents to work more efficiently, provide data-backed consultations, and deliver a personalized experience to clients.

“This is the first time the world will see a fully AI-native real estate platform developed in partnership with one of the most established brokerages in the region,” said Milad Monshipour, Founder & CEO of AIR. “It’s an innovation born in the UAE, but its impact will be felt far beyond it.”

A New Era for Real Estate in the UAE

The joint venture combines Unique Properties’ operational scale and deep market insight with AIR’s AI-driven innovation, positioning the alliance to lead the way in how real estate is bought, sold, and experienced—not just in the UAE, but potentially across global markets.

Together, the companies aim to introduce AI-powered transparency, agent enablement, and client-centric services that reflect the modern needs of a fast-moving digital economy.

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