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SIAL Middle East 2017 Record 28% Increase in Visitors, AED3.3 billion Worth of Deals

The 8th edition of SIAL Middle East has seen a growth of 28% year-on-year for visitor numbers, with the occasion organisers exposing that exhibitors have actually netted deals worth AED3.3 billion.

Joanne Cook, Managing Director for SIAL Middle East said: "With 20,000 registered site visitors via our doors in the very first two days of the exhibit, we take this as a motivating indication that local and worldwide government bodies, business and capitalists have raised passions in the future of the food, beverage and hospitality in the UAE."

At the Middle East Food Forum, the Abu Dhabi Food Control Authority (ADFCA) provided a key session on the relevance of their function as the auditing body for the safety and security, safety and security and high quality of food for outlets taking part in their Weqaya program.

Thamer Al Qasimi, Chairman of the SIAL Middle East Organising Board said: "The Abu Dhabi Food Control Authority (ADFCA) monitors food establishments to guarantee conformity with health requirements and safe food methods, guaranteeing public accessibility to secure food and staying clear of foodborne diseases.

" We monitor food security while verifying the consistency of food products to common specifications which relate to food security or food high quality. The more we partner with governmental organizations to work on this project the more powerful it will certainly be.

" Changing the concepts of foods and the client's preferences will certainly drive the industry to function to modification by giving much healthier food options."

In line with the initiative launched by ADFCA during the exhibit and under the framework of the 'Year of Giving', Jenaan supplied close to one million palm trees to the UAE Red Crescent and authorized a contract with the Abu Dhabi Farmers' Services Centre which will certainly see agricultural investment firm established the facilities for elevating, rearing and packaging organic free-range hens within the UAE.

Louis Smit, Chief Executive Officer - Business Planningn & Development Sector for Jenaan said: "The fowl project that we established is something unique for the UAE and will see farmers grow free-range chickens that they can market year-round.

" Just what we will do from Jenaan's point of view is supply farmers with day-old chickens, the feed and technological and professional services. The farmers will after that create and grow the hens and when they await the market, we will buy them back from the farmer at a margin. This implies Jenaan will effectively fund the project giving farmers a fantastic motivation to get involved.

" The framework will certainly make sure the top quality of the raised free-range poultries, and will certainly include a production residence with a huge area where they can free-roam, which is a more gentle means of elevating fowl compared with your normal griddles.

" The hens reared in these ranches will offer quality meat and a premium item for the farmers to sell, and indicates much less product for the UAE to import, significantly reducing logistical prices and helping give lasting farming options for the nation."

Celebrating innovation as part of the DNA of SIAL occasions globally, the SIAL Innovation Location showcased and awarded several of the world's most innovative products, guaranteeing an experience for attendees to learn about upcoming patterns in the food and drink field.

From the 150 entries and 12 finalists for the awards, John Woods LTD took home the gold honours for their organic Sprouted Flaxseed products. John Woods, Director for John Woods LTD said: "We have actually been a household business for several years currently and we moved into healthy foods about Ten Years earlier currently selling a series of nuts and fruits and berries.

For the Bronze award, UAE's Al Rabiah Trading Company nabbed the reward for its almond milk, walnut milk and pistachio milk products.

" Nevertheless, we made a decision there was one step even more we can go and that was to sprout seeds: flax seeds. There's no doubt that it is a far more nourishing item and beneficial for the gastrointestinal system and our teamed believe this was something that had to get on the marketplace."

Evaluated by XTC World Innovation, SIAL Innovation supplied exhibitors with the chance to showcase new innovative products to countless guests. Part of the global programme, the award is only for newly introduced food and drink products, and the winning product will be shown in all SIAL events globally.

SIAL Middle East kept up support from Host Sponsor: Abu Dhabi Chamber, Diamond Sponsor: Jenaan Investments, Silver Sponsors: Al Rawafed and Abu Dhabi Farmers Services Centre, Bronze Sponsor: Mai Dubai and The Deep Seafood Company, and Halal Certification Sponsor: Emirates Authority for Standardization & Metrology, and will return from 10-12 December 2018

Subtitles:
1. SIAL Middle East participants grow by 28%.
2. ADFCA verifies role as bookkeeping body for Weqaya food safety.
3. SIAL Innovation Gold, Silver and Bronze champions.

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