The world-renowned Brazilian scent brand O Boticrio is happy to introduce Malbec Signature, the very first upper premium fragrance of Malbec's profile made with the uncommon Oud, in the UAE market.

O Boticrio is the biggest fragrance player in Brazil and also has more than 4,000 stores around the world. Today, it is one of the most cherished appeal brand name in Brazil with a total profile. Amongst them, Malbec stands out as the very popular scent in the country.

A couple of weeks earlier, O Boticrio opened its very first international Amphora idea shop at City Centre Mirdif, Dubai, together with its Dubai-based companion Millennial Capital. Malbec Signature is available at the Dubai outlet, with limited stock.

O Boticrio particularly produced Malbec Trademark for the UAE market due to the fact that this costs launch will provide a product that is gotten in touch with local customers' preferences as they are enthusiastic concerning the scents blended with Oud.

We believe the understanding of perfume and its use is highly evolved and very unique to Arabic culture and thats the reason we are especially introducing Malbec Signature for the UAE market. We hope the people with a passion for Oud will love this new and unique fragrance. Malbec Signature, appealing to men with a vintage taste, is part of our commitment to this market, said Andr Farber, Vice President of Business and Franchises at O Boticrio.

The first Eau de parfum (EDP) of Malbec was birthed from the special combination essential of Malbec grapes with one of one of the most valuable ingredients of perfumery: Oud timber. The outcome is a woody fragrance with unique sophistication.

Like all items of Malbec Profile, the Malbec Signature has as its cornerstone Malbec s grapes essence and it is emaciated in French oak barrels, such as the original Malbec. O Boticrio was the very first firm worldwide to utilize this sort of active ingredient in perfumery. Since the development of Malbec in 2004, it provides a special and also exclusive touch to the fragrances of the line.

What distinguishes and raises Malbec Signature to a higher level of seduction and also sophistication is the exclusive Priv Accord that integrates the existing Malbec with Oud - an ingredient stemming from the Southeast Asia, which is more valuable than gold since it is taken into consideration a precious jewel in fine perfumery.

Andreea Danila, Founder and Managing Supervisor of Millennial Resources said, We are thrilled to have this exclusive woody fragrance for the UAE market. This perfume befits special occasions and those who understand the fine line between high perfumery and one that is designed especially for royalty. We hope that Malbec Signature will be a good addition in the Arab worlds perfumery market.

According to experts Euromonitor International, the Beauty and Personal Care market in the Gulf area is set to get to a complete value of US$ 13.662 billion in 2020, up from $ 8.5 billion in 2015. Saudi Arabia and also the UAE are set to give the maximum energy in this development rise, with the Saudi Arabian market for Beauty and Personal Treatment estimated to get to $9.54 billion in 2020 and also need in the UAE set to reach $2.72 billion in the very same period.