noon, the Middle East's homegrown digital marketplace, releases #BIGheart, a project that really embraces the spirit of Ramadan. The aim? To execute values of compassion, resistance and philanthropy via simple acts of compassion.

Working long hours to supply a much better life for enjoyed ones back home, workers that live in labour camps aid to build the region's facilities and community. A lot of them spend multiple years in the region before returning house to see the family members they work so hard to make proud.

To say a big thanks for their effort, twelve noon talented return flights to workers so they might spend Eid Al Fitr with liked ones.

Faraz Khalid, noon Chief Executive Officer, said: "noon is a local brand, here to change the means points are done. By repaying to the community and listening to local people's tales we wish to reflect the concepts that underpin our society including compassion, concern and understanding aiding to bring about positive change.

This whole project was created and implemented in-house by noon. One of the #BIGheart group stated that "being a part of noons Ramadan campaign was an eye opener and a tip to be thankful every day for all we have."

As a customer-focused, Arabic-first ecommerce platform, noon brings a growing item
array thanks to connections with the local retail community. noon presents a compelling alternative retail selection through its website or dedicated iOS and Android apps.