MultiBank Group and Khabib Nurmagomedov unveil global multi-billion-dollar venture to build world’s first regulated tokenized sports ecosystem

Sports & Championship

MultiBank Group and Khabib Nurmagomedov unveil global multi-billion-dollar venture to build world’s first regulated tokenized sports ecosystem

MultiBank Group, the world’s largest financial derivatives institution, has announced an exclusive multi-billion-dollar global joint venture with Khabib Nurmagomedov, the undefeated UFC legend and global sports icon, to create the world’s first regulated tokenized sports ecosystem.

The new entity, MultiBank Khabib LLC, will operate from Dubai, uniting the worlds of finance, sports, and technology through a regulated digital ecosystem. The venture aims to revolutionize how real-world sports assets (RWSA) are managed, financed, and experienced globally.

The collaboration brings together two powerful forces — MultiBank Group, a leader in regulated financial services, and Nurmagomedov, a global symbol of excellence, discipline, and sportsmanship. Under the agreement, MultiBank Group receives exclusive worldwide rights to develop and promote projects under the Khabib Nurmagomedov brand, including the creation of 30 state-of-the-art Khabib Gyms, and expansion of the Gameplan and Eagle FC brands.

The ecosystem will be powered by MultiBank Group’s cornerstone $MBG Token, which drives its expanding portfolio of real-world-asset (RWA) technologies and initiatives, anchoring the digital framework of the joint venture.

Naser Taher, Founder and Chairman of MultiBank Group, said:

“From the UAE, we are shaping a new blueprint for the business of sport through the regulated tokenization of real-world sports assets. Together with Khabib Nurmagomedov, and powered by our $MBG token, we are uniting finance and athletics into a single transparent, technology-driven ecosystem — one built on trust, innovation, and the strength of the MultiBank framework. This initiative proudly aligns with the UAE’s vision of becoming a global hub for digital asset innovation and world-class sports.”

Khabib Nurmagomedov emphasized that the partnership is rooted in shared values:

“This partnership with MultiBank Group is built on strength, respect, and discipline. Together, we are building real global opportunities that go beyond sport — empowering athletes and fans through a regulated and innovative digital ecosystem. This is only the beginning.”

The venture marks a significant milestone in the convergence of blockchain technology, regulated finance, and sports innovation, positioning Dubai as a global leader in both digital asset regulation and sports entrepreneurship.