Business

Luxury International has launched Romania’s first dedicated luxury business education platform, aiming to help small and medium-sized enterprises (SMEs) enhance their operational standards, brand positioning and customer experience.

Founded in Dubai by Romanian entrepreneur Rea Sheesha, Luxury International developed the platform to provide structured, practical training that enables businesses to adopt premium-level practices traditionally associated with high-end global brands.

The new platform delivers programmes focused on premium branding, luxury customer psychology, strategic market positioning and high-value business design. The curriculum combines international methodologies with real-world applications, offering entrepreneurs step-by-step frameworks to upgrade how they operate and present their brands.

Headquartered in Dubai, the company draws on insights gained from specialised business and luxury management programmes completed in Paris, London and Rome. These global perspectives have been adapted to suit the needs of emerging European businesses seeking to integrate luxury standards into their operations.

The Romanian-language version of the platform is now live, with an English-language edition planned for launch in 2026 as part of the company’s wider international expansion strategy.

Rea Sheesha said the launch represents a major milestone for the company’s mission to democratise access to luxury business knowledge. She noted that the platform is designed to equip entrepreneurs with structured tools and strategies that translate global luxury methodologies into practical, market-ready solutions for growing businesses.

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