Ford Middle East and North Africa delivers 10% sales growth in 2025, strongest performance in a decade

Business

Ford Middle East and North Africa delivers 10% sales growth in 2025, strongest performance in a decade

Ford Motor Company Middle East and North Africa (MENA) recorded its strongest annual sales performance in a decade in 2025, achieving 10% year-on-year growth and marking three consecutive years of double-digit expansion.

The growth was driven by strong demand across key markets, particularly Saudi Arabia (+11.7%) and the UAE (+11.1%), while Kuwait recorded an 8% increase. The performance reflects sustained customer demand for core models including the Ford Territory, Ford Taurus, and Ford Everest, which ranked as the region’s top-selling nameplates.

“2025 was a strong year for Ford Middle East and North Africa, driven by our product momentum and the commitment of our distributor partners,” said Ravi Ravichandran, President of Ford Middle East and North Africa. “In 2026, we’ll build on that momentum with new vehicles and a stronger presence in motorsports.”

Expanded product portfolio and connected services

During 2025, Ford strengthened its regional lineup with the launch of the all-new Ford Expedition, the all-electric Ford Mustang Mach-E, the all-new Lincoln Navigator and the new Ford Territory. The company also introduced its connected services platform through the all-new Ford app and Lincoln app in the UAE, followed by the Saudi Arabia rollout in early 2026.

The automaker revealed its new global brand identity, ‘Ready Set Ford’, signalling a renewed focus on energy, innovation and customer engagement.

Looking ahead, 2026 will see the launch of the new Taurus, the Middle East-exclusive Everest V6 powered by a 2.7L V6 EcoBoost engine, the new Transit, a new Ranger trim, Territory Platinum and refreshed Lincoln models including the Nautilus, Corsair and Navigator Presidential Special Edition.

Operational investments and regional expansion

Operational improvements also supported the company’s performance. Ford opened a new Parts Distribution Center in the UAE, aimed at enhancing parts availability and service efficiency. The company further strengthened its regional footprint by reintegrating North Africa into its operations and positioning Saudi Arabia as a strategic hub for the Levant and North Africa, alongside expanding its Riyadh office and appointing senior leadership.

Distributor partners including Al Jazirah Vehicles Agencies Co. Ltd., Al Tayer Motors and Alghanim earned Ford Guest Experience (FGE) certification, joining Almana Motors Company and Almoayyed Motors in meeting the brand’s customer service standards.

Motorsports momentum in 2026

Ford is set to expand its motorsports presence as a Strategic Partner to Oracle Red Bull Racing in Formula 1, with four Middle East races scheduled this season.

Earlier this year, Ford Racing secured a double podium finish and six stage wins at the Dakar Rally in Saudi Arabia, reinforcing the performance credentials of the Ford Raptor T1+ programme. The brand will also compete in the FIA World Endurance Championship, with regional races in Qatar and Bahrain.

With continued investments in product development, customer experience and operational infrastructure, Ford Middle East and North Africa aims to sustain its growth trajectory in 2026 and strengthen its position across the region’s competitive automotive landscape.