Hisense revealed in a joint press conference accepted FIFA today (April 6, 2017) that it is an official enroller of the 2018 FIFA World Cup Russia TM, making it the very first Chinese consumer electronics brand name to sponsor the tournament.

As a main World Cup sponsor, Hisense will participate in a range of global advertising and marketing tasks for both the 2017 Confederations Cup and 2018 FIFA World Cup TM, reaching more than 200 regions at the same time and substantially improving international direct exposure for the brand.

Hisense will have the ability to associate its logo with these forthcoming FIFA occasions, in addition to numerous other rights that consist of access to billboard in arenas, on-screen credit scores, and various other different imaginative marketing possibilities on-and-off the pitch throughout the events.

Hisense Group President Liu Hongxin sees the FIFA World Cup as one of one of the most substantial sporting occasions on the planet, equaled only by the Olympic Gamings. For Hisense, funding the prestigious event not only serves as an enormous advertising and marketing chance for the brand, yet additionally as a crucial, critical campaign for the whole business.

Liu said: "Throughout the years, Hisense has earned a great deal of experience and brand development through sports sponsorships. We are honored to take on our biggest obstacle yet with the FIFA 2018 World Cup, and think it will significantly boost global understanding and financial value for Hisense as an absolutely worldwide brand name. The World Cup brings together the highest level of competitors and prestige in football worldwide, making it the ideal platform for us to be a part of."

Additionally, Hisense will certainly provide its technological expertise and products throughout the 2018 World Cup, while additionally engaging in a joint research and development (R&D) campaign with FIFA to more push the limits of display technology.

FIFA Assistant General Fatma Samoura said: "FIFA is pleased to welcome Hisense on board as an official enroller of the 2018 FIFA World Cup Russia TM. We expect dealing with them to advertise the competition, particularly in China, where the company is a market leader in customer electronic devices, and where the appeal of football continues to grow."

FIFA president Gianni Infantino also sent his congratulations and exhilaration for the partnership.

A big part of Hisense's global strategy has been to actively engage in sports marketing to elevate brand awareness. For many years, Hisense has actually funded major sporting occasions and team sponsorships like UEFA's Euro 2016, Formula 1's Red Bull Racing, Nascar's XFINITY collection, Joe Gibbs Racing, the Australian Open, and Germany's FC Shalke 04. These tasks, combined with Hisense's innovative high-value products, have actually aided the brand maintain its condition as the number 3 tv producer worldwide right into 2017 according to the 2016 global TV system sales data reported by IHS Markit.