'Groundbreaking' New Snapchat Lens Turns The Floor Into Lava
On February 20th, Snap has launched a “groundbreaking” new world-facing Lens that transforms the ground in your Snapchat camera with a series of effects.
In 2017, Snapchat introduced world-facing Lenses as a way to add your own creativity to the world around you and express yourself with your friends. Over the last two years, world Lenses have advanced from “placing” a character or object in the world viewed via the Snapchat camera, to turning the sky into the sea or changing the world’s most iconic landmarks -- all to assist our community augment the space around them and learn about the world.
At the same time, Snap has also persisted to innovate and push the boundaries of what’s possible with a mobile camera - via Lenses powered by machine learning, such as the Baby and Time Machine Lenses.
Snap is releasing the next evolution ground segmentation Lenses that can recognise and change the ground in your Snapchat camera’s view in real time -- turning your world into a lava pit or a serene body of water. This AR experience is powered by machine learning models to understand the geometry and semantics of the world, developing an experience that changes your surroundings.
Ground segmentation Lenses are a natural evolution for Snap in understanding what the camera can see and assisting our community share stories with their friends in ways that have not been possible before.
• Open Snapchat for iOS or Android
• Tap the camera screen to open the Lens Carousel (Double tap the screen or tap the “switch” button in the upper right-hand corner if you need to switch to world-facing view)
• Swipe through the Lens Carousel to find “Floor is Water” and “Floor is Lava” Lenses
• Tap or hold 🔘 to capture the Snap!