Arla Foods, a leading global dairy corporation has introduced its range of Arla® Baby&Me® Organic milk supplements and other food products to the UAE market during an event held at Address Hotel, Dubai Mall on February 19, 2020. The multinational cooperative’s experience in infant nutrition dates back three decades, with Arla producing, providing and developing infant formulas for the world’s leading infant milk formula (IMF) brands during that time, while its milk production history spans more than 130 years. Recent report from Fortune Business Insights showed that international infant formula market size was valued at USD 45.12 billion in 2018 to attain USD 103.75 billion by 2026, with a compound annual growth rate of 10.85 per cent in the course of the period.
The products unveiled at the launch included: Mom Formula – for looking forward to mothers; Infant Milk Formulas; Multi-grain porridges – 4 months and above; Fruit and vegetable porridges/pouches – 6 months and above.
Rasmus Malmbak Kjeldsen, Senior Vice President of Arla Foods Middle East & North Africa, said: “The Middle East region has seen a considerable rise in demand for organic products and retailers have in turn demonstrated a developing interest in stocking organic infant produce. As one of the world’s leading producers of organic dairy products, we are delighted to carry to the UAE Arla® Baby&Me® Organic’s range of products and serve the needs of discerning parents looking for best choice of baby milk supplements.”
Kjeldsen continued: “For milk to be labelled as organic, the farms ought to meet standards set by EU law on animal welfare, caring for wildlife, sustainability and production quality. This includes being free from preventative antibiotics and artificial hormones used to increase the milk production of cows, making sure cows are fed a 100 percent organic diet, prohibiting the use of pesticides or artificial fertilizers on all feed crop, and making sure cows graze at least six hours per day from April to November. Essentially, we at Arla recognize that safety, trust and constant high quality are essential to consumers. In line with this, we can trace the milk back to the individual farm, establish the cause of any issues and act accordingly, prevent and correct, and guarantee transparency all through our whole value chain.”
Hassan Naja, Head of Arla Child Nutrition, MENA, said: “Today, we are taking ahead Arla’s decades of knowledge in infant nutrition, into homes in the Middle East. Our pure Arla® Baby&Me® Organic Milk Formula is not only for babies, it’s also for pregnant women, presenting inner strength to make sure a healthy and joyful motherhood. We are not just aiming to deliver organic mother and infant milk formulas and weaning food products to a new region, our mission is to give a 100% organic, natural foundation for the next generation’s all-round development for a stronger future.”
Ron Pilnik, CEO of Emirates Snack Foods, said: “We are proud to be a partner of Arla in its foray to introduce organic infant food in the UAE market. It is a well timed move as there is a growing number of families transferring to organic food in the UAE and Arla’s reputation for presenting high quality products that meet global standards checking out and certification would serve their needs. We are delighted for the successful launch of Arla® Baby&Me® Organic in UAE and we are assured that the brand will reap a robust following.”
Arla’s Baby&Me® Organic has also successfully launched in the Kingdom of Saudi Arabia and Kuwait as part of the company’s rigorous efforts to increase brand presence throughout the region.