evian takes fashionistas to a whole new level, in fact, high up above the French Alps as it rolls its giant snow globe for #FrenchAlpsPurity campaign to introduce the new evian PET bottle at the sixth season of Fashion Forward (FFWD)this weekend.

Guests at the fashion event of the season are transported to the French Alps as soon as they enter the giant snow globe for a bit of pure fun and an early winter experience. Every person in the globe is provided accessories to wear for their photo opportunities.

The giant snow globe, measuring 4m by 4m, will be available for FFWD visitors from the 22nd to 25nd of October. The consumers are encouraged to join in the fun and connect to their inner youth to play in the snow to their hearts delight.

For a chance to win a trip to the French Alps, guests need to share their pictures inside evians giant snow globe on social media pages using #FrenchAlpsPurity hashtag or directly on www.FrenchAlpsPurity.com.

evian is celebrating the launch of the newly-designed PET bottle in retail stores in the UAE. The new transparent bottle has sleeker and cleaner lines which celebrates the transparency and purity of evian natural water. evians new bottle has a signature label-less look and the background depicts a landscape of mountains, commemorating the waters source in a corner of the French Alps.

Every season, it is our pleasure to be at FFWD. This time, were doubly excited as we are launching the new PET bottle of evian with a unique activation that is spot on to what we want to say: purity of water from the French Alps, the new bottle design and embrace a live young spirit. We are glad to see the happy faces of guests inside the first outdoor snow globe in Dubai, said Iain Farrell, Middle East Zone director for evian Volvic International of Danone.

The new evian bottle design is available in the 330ml & 500ml sizes in hotels, restaurants, cafes, petrol stations and cinemas) and now in the 330ml, 500ml & 1l sizes in the retail channel across the UAE. Additional formats set to debut in the following months.