Emirates NBD, a leading bank in the region, announced today the launch of LiveWell, an integrated health and wellness programme aimed at promoting healthy lifestyle and well-being among the banks one million plus customers.

Under the programme, Emirates NBD debit and credit card holders will reap exclusive benefits at over 500 spas, gyms, fitness centres, and health clinics, among others in the UAE. With the launch of LiveWell, the banks customers will enjoy attractive discounts of up to 50 per cent across participating fitness centres, by using an Emirates NBD credit or debit card.

Commenting on the launch of the LiveWell programme, Suvo Sarkar, General Manager Retail Banking and Wealth Management, Emirates NBD, said: At Emirates NBD, we devote a great deal of attention to focus beyond the financial aspirations of our customers. It is therefore imperative for us to continually innovate and evolve with them in terms of the value-added services and benefits that we offer. We believe that a programme like LiveWell will resonate well with our customers and make it easier for them to access superior health and wellness facilities.

Furthermore, the incentives offered through this programme are in keeping with the banks commitment to offer unparalleled privileges through our various customer engagement platforms such as the highly successful Bon Appetit and PIN2WIN programmes. We are confident that our LiveWell proposition will be an excellent value addition to our customers in terms of achieving and maintaining their fitness goals, whilst enjoying great savings in that journey.