Emirates NBD, a leading bank in the region, today revealed the launch of Liv., the UAE's initial digital bank targeted at millennials. Liv. is aimed at offering a differentiated digital experience for a new generation of customers, empowering them in their daily lives, learning and adjusting to their private preferences, and providing a banking platform that is instinctive and simple to make use of.

Commenting on the launch, Abdulla Qassem, Group Chief Operating Officer, Emirates NBD, said: "We are happy to reveal Liv., the initial digital banking recommendation in the region targeting young adults. As against incrementally enhancing a typical banking experience, Liv. has actually been developed and developed in different ways from the ground up, and seeks to become the bank of choice for them. This launch is likewise in accordance with the UAE Vision 2021 of establishing a smart economic situation owned by innovation."

The new digital banking suggestion, exposed at an interview today, is additionally part of Emirates NBD's organized financial investment of AED 500 million in the direction of digital innovation and multichannel transformation over the following 3 years.

" With this new launch, the bank even more improves its function as a leader in offering smart banking services in the UAE," said Suvo Sarkar, Senior Executive Vice President & Group Head-- Retail Banking and Wealth Monitoring, Emirates NBD. "Liv. deals customers a unique experience that will certainly permit them to access the finest way of living opportunities while allowing them to better handle their financial resources. Liv. aspires to be more than a bank for the millennial client - one that will notify, suggest and be their digital buddy and wingman."

The Liv. mobile app will certainly enable customers to open their bank account immediately from their smartphones through just scanning in their Emirates ID card. They could after that transfer funds right into their accounts quickly using any kind of bank debit card they hold. Following this, customers could accomplish regular deals like local fund transfers and paying costs, without any type of charges. Customers then come to be qualified to get a Liv. debit card delivered to them, enabling ATM MACHINE cash withdrawals and acquisitions at any electrical outlet or online.

The new proposal is designed to be 'mobile and social initial' with a solid emphasis on supplying a fresh consumer experience. Customers can access the Today function in the application that presents a curated daily feed of exactly what's occurring new in the area; selected offers on their specific preferred food options based upon the moment of day; and fitness trackers to handle their health program. The You section, expected ahead on in the coming months, will give them with a snapshot of their way of life task, favored experiences -you just live when - whether they are concerts participated in or journeys enjoyed, together with peer benchmarks.

The cash feature will certainly use real time analytics to provide customers with understandings on their transactional background and spending patterns, in addition to assistance track monetary objectives they have established, aiding to spending plan and manage their funds efficiently. Fund transfer directions could be made quickly through social media sites networks such as Facebook, Whatsapp and others, all executed in a safe and secure and credible atmosphere powered by Emirates NBD's technology infrastructure.

Jayash Patel, Head of Liv. claimed: Imagined, designed and created by a team of millennials, Liv. combines the relatively incongruent modules of banking and way of living to offer an enjoyable, social and intelligent banking experience for a self-reliant and digital indigenous generation. We wish to construct a vibrant brand that will reverberate with the worths and ambitions of similar customers and record their hearts."

The new application partners with a few of the most preferred way of living names in the region such as Zomato, Fetchr, Voucherskout and Careem. The beta variation of the app will certainly be provided to choose customers in phases, starting next week on the Android operating platform complied with by iOS.