E-City, the electronic retail arm of Albatha Group, among the UAE's biggest empires, has exposed a strategic AED 67 million growth initiative that is aimed in the direction of enhancing the company's market presence in the UAE and the GCC region. The move demonstrates the company's proceeding initiatives to more combine their regional procedures while likewise maintaining their top setting as a prime merchant of world-class, multi-branded electronic products. The application of the new strategy succeeds the company noted superb efficiency in 2017. E-City has shared self-confidence that the efforts to boost its market visibility integrated with a constantly expanding electronic devices customer market will assist the company drive in a 20 percent sales growth by the end of this year.

Inning accordance with the company's senior executives, E-City will originally relocate to reinforcing its existence in the UAE and progressively expand its market in the region. The efforts will certainly begin during the second quarter of 2018, focusing on the opening of newer shops across the UAE and carrying on to the Kingdom of Saudi Arabia and Oman. The initiative is also expected to assist in the development of work opportunities. To date, E-City's stores are spread out across the UAE including its branches in the Shopping center of Emirates, The Dubai Shopping Center and Mirdiff City Centre (done in Dubai); Al Wahda Shopping Center and Dalma Shopping Center (Abu Dhabi); and Sharjah City Centre.

" Positive market forecasts and increased customer demand has motivated us to turn out this bid for 2018, which is intended towards making a stronger effect and noting our visibility throughout the GCC region," said Jaouad Dakir, CEO, E-City. "We have earmarked an investment of AED 67 million for the growth initiatives. The company will certainly start its development in the UAE - specifically in Dubai's.

Deira City Centre and 3 other places in the UAE. For the GCC region, we will begin broadening our horizon in Saudi and Oman. The step shows our deep dedication towards providing our customers a unique experience right into the future of electronics and exactly what it could supply.

This exciting information will play a key duty in addressing the expanding demand for devices and electronics in Dubai and throughout the GCC. We are continuously developing our profile in the region and our success comes from our innovation and therefore causes consumer commitment.".

Dakir, that led the company's AED 35 million renovation investment of all E-City outlets in the UAE, highlighted the potential of the KSA market, highlighting that arising technologies are anticipated to promote innovation, which might make radical changes in business designs and heighten efforts to accomplish the enthusiastic Saudi Vision 2030.

He added, "The KSA is a big market with a fast-growing section for consumer electronics. Customers are always trying to find a relied on and a dependable brand that is at the center of modern technology and E-City stays unwavering in its dedication to supply distinct product or services delivered with a customer-centric attitude.

More recently, the company was named as the 'Most Admired Retailer of the Year - Consumer Electronic devices' category of the '2017 Pictures RetailME Awards,' which identifies the region's best retailers.