The Japan External Trade Organization (JETRO) has introduced its participation in this year's Gulfood exhibition in a proposal to further boost Japan's food and beverage exports to the United Arab Emirates (UAE).

Following its mandate to promote common trade and investment in between the two countries, JETRO will be noting its Fifth involvement in the top food exhibit with an exclusive culinary show aimed at showcasing exactly how vast and functional Japanese ingredients are.

The show on 7 th February at Raffles Dubai will be a precursor to the Gulfood expo and is targeted at inspiring new taste in world cuisine through Japanese active ingredients. According to Masami Ando, JETRO Dubai managing director, Japan's food exports to the UAE were valued at over US$ 70 million in 2017 significantly adding to the growth of Japan's global export, which struck US$ 8 billion in 2017.

In 2017 food exports to the UAE were valued at US$ 37 million with meat exports such as the Wagyu (Japanese beef) registering a 25 percent growth compared with the previous year.

" We are delighted once again participate in this year's edition of Gulfood - an occasion that is not only crucial to us as an organization however likewise to the Japanese food industry and merchants as a whole. The UAE region remains to be a critical market for Japanese food and cuisine and by working very closely with stakeholders in the region we wish to grow and check out other mutually beneficial opportunities in the food and culinary sector." said Masami.

Over the years the UAE has exhibited approval and taste for Japanese cuisine as a result of its health benefits. And with over 200 dining establishments serving Japanese food in the UAE, the region stays a lucrative export market for the Japanese food exporters with Dubai acting as a portal to the MENA region.

JETRO's pre-Gulfood culinary event, which will certainly consist of an online food preparation program, will showcase popular Chef Doxis Bekris, Executive Chef at Raffles Dubai, a Greek indigenous with over Two Decade of culinary experience who will certainly demonstrate exactly how various Japanese components and flavours can be infused with different cuisines.

The show will also be graced by Hala Barghout, a Dubai-based registered medical dietitian and proprietor of Colour My Plate. With 12 years of experience in informing individuals about health and nutrition, Hala will certainly be highlighting and describing the countless health benefits of Japanese food during the real-time food preparation program.

" The popularity of Japanese cuisine is growing by the day as more individuals in the UAE discover and demand for genuine Japanese preference. With this in mind, more dining establishments are currently expanding their food selections by introducing numerous options in an effort to capitalize the need," said Doxis.

On her part, Hala said, "Japanese food and ingredients are extensively known for their nutritional worth. We intend to encourage even more people to incorporate Japanese active ingredients in their food selections not just for their rich preference however, for the overall health benefits."

Over 35 Japanese companies, with the assistance and collaboration of the Japanese Ministry of Farming, Forestry, and Fisheries along with JETRO, will certainly participate in the Gulfood exhibit, which is slated for February 18th to 22nd at the Dubai World Trade Centre.

About Us
The Japan External Trade Organization (JETRO) is a government company that seeks to advertise common trade and investment in between Japan et cetera of the world through a global network spread over 70 regional workplaces abroad and over 40 offices in Japan
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JETRO, which was established in 1958 to primarily promote Japanese exports abroad, currently has an increased required that is concentrated on advertising foreign straight financial investment into Japan and helping small to medium dimension Japanese companies maximize their global export potential
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JETRO's core activities also include the program for Japanese modern startups and innovators to accelerate their business overseas through business matching and more.