As Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), launches its seventh edition of ‘Eid in Dubai – Eid Al Adha’ from 25 September to 11 October, 2014 – Dubai’s leading business entities are looking forward to offering their continued support during the much-awaited 17-day campaign, held under the theme, ‘United in Celebration’.
DFRE stated that ‘Eid in Dubai – Eid Al Adha’ comes to live with continued support from its strategic partners and sponsors, who play an instrumental role in promoting the festival to both regional and international visitors as well as residents representing Dubai’s multicultural population. The alliance also serves testimony to the strong public-private sector collaboration that DFRE upholds which results in the tremendous growth and success of our events and festivals throughout the year.
Aimed at uniting people of diverse nationalities to celebrate the joyous occasion and to strengthen Dubai’s position as a destination of choice during Eid holidays, ‘Eid in Dubai – Eid Al Adha’ is a citywide celebration, featuring a holistic lineup of events and activities organized across the city from the leading shopping malls to popular public spots.
DFRE Strategic Partners
Fahad Kazim, Chief Commercial Officer, Meraas Holding, said: “Meraas Holding is delighted to collaborate with DFRE as a strategic partner for ‘Eid in Dubai’. Eid in Dubai extends its reach across the MENA region and attracts a significant tourist footfall to the emirate, enhancing its reputation as a global shopping destination of choice. People travel to the emirate from many countries worldwide for the sole purpose of shopping at stores that they cannot visit in their home countries.
Meraas Holding’s core strategic objective through this collaboration with DFRE is to add value to Dubai’s tourism offering. We aim to ensure that all shoppers visiting CITY WALK and THE BEACH receive some amazing discounts and deals across all our outlets.”
Emaar Malls Group
Nasser Rafi, Chief Executive Officer of Emaar Malls Group, said: “The Dubai Mall is the first choice for visitors from around the world, particularly in the GCC region, during ‘Eid in Dubai - Eid Al Adha’ for retail and leisure. As a family destination, we are committed to offering them unmatched retail and lifestyle experiences. A wide range of activities are being planned to mark Eid, with the opportunity for our visitors to win spectacular prizes. The Dubai Mall will truly uphold the spirit of ‘United in Celebration’ this Eid.”
Sheikh Majid Al Mualla, Emirates’ Divisional Senior Vice President, Commercial Operations, Centre, said: "Emirates has partnered with DFRE on numerous events over many years and ‘Eid in Dubai’ marks yet another important collaboration. Emirates is committed to promoting Dubai alongside the airline and ‘Eid in Dubai’ highlights the exciting cultural and festive activities that the emirate has to offer during this period. We look forward to another successful event."
AW Rostamani Group
Khalid Al Rostamani, Vice Chairman of AW Rostamani Group, said: “’Eid in Dubai’ has always been a great way to celebrate a very special occasion and once again, we are absolutely delighted to play such a pivotal role in the proceedings. We have worked as a strategic partner with DFRE since the festival’s inception and each year our offers are bigger and better than the year before,” he said.
To mark the event, which has become one of the most highly anticipated and popular in the Dubai calendar, AW Rostamani, through its flagship company Arabian Automobiles, the exclusive distributor of Nissan, Infiniti and Renault in Dubai and the Northern Emirates, will be running a unique series of promotions and activities. “We are always trying to give something back to our regular customers to thank them for their loyalty and also to show potential clients that we are fair, we are decent and we are great value,” Mr. Al Rostamani added.
The celebration offers include free insurance, complimentary servicing, unlimited mileage warranties and convenient payment options.
Al Futtaim Group - Dubai Festival City Mall
Brad Merchant, General Manager, Dubai Festival City Mall, said: “As a dedicated and committed partner of DFRE, Dubai Festival City Mall has played an important role towards positioning the emirate as a prestigious and sought-after international leisure, tourism, shopping and entertainment destination for the whole family.
This year’s ‘Eid in Dubai’ theme ‘United in Celebration’ is highly pertinent to our brand and is designed to create a deep long-lasting bond between the people who live in Dubai and those who visit the city for its numerous attractions and activities during shopping festivals or religious holiday breaks.“
‘Eid in Dubai - Eid Al Adha’ activities at Dubai Festival City Mall will run across the length of the festival and will include roaming acts from 25 September to 11 October and lively stage shows featuring international dancers from 2 October to 7 October.
Dubai Duty Free