Entertainment

Dubai is all set to turn up the heat this season with the return of its iconic citywide celebration – Dubai Summer Surprises (DSS) 2025. Marking its 28th edition, the annual festival will run from June 27 to August 31, bringing 66 days of non-stop deals, entertainment, culinary experiences, and record-breaking raffles to residents and visitors alike.

Organised by Dubai Festivals and Retail Establishment (DFRE), this year’s DSS is being hailed as the most value-packed edition to date, with thousands of offers across more than 800 brands, 3,000 outlets, and 100 hotels – reinforcing Dubai’s global standing as a premier summer destination for retail, hospitality, and leisure.

New Additions & Festival Favourites

The 2025 edition introduces never-before-seen experiences, including:

• DSS Gahwa Beats: Weekly high-energy café pop-ups celebrating coffee culture and music.

• 10 Dirham Dish (1–31 August): Dine at select restaurants for just AED 10.

• Modesh’s New Adventures: Interactive family-friendly activations led by Dubai’s beloved mascot.

Returning favourites include:

• Summer Restaurant Week (4–13 July) with special menus at over 50 top restaurants.

• Beat The Heat DXB (4–13 July) concert series featuring regional stars like Aziz Maraka, Sharmoofers, Almas, and Soulja.

• Massive raffle campaigns offering everything from luxury cars to school fees and Skywards Miles.

3 Curated Shopping Seasons

DSS 2025 rolls out a brand-new concept with three themed shopping windows, each offering unique experiences and promotions:

1. Summer Holiday Offers (27 June–17 July): Family deals, raffles, mall activations.

2. The Great Dubai Summer Sale (18 July–10 August): Flash sales, unbeatable discounts, and high-value prizes.

3. Back to School (11–31 August): Supplies, giveaways, and scholarships.

Opening Weekend Celebrations

The festival will kick off with star-studded performances and mall-wide activities. Music fans can catch:

• Miami Band & Mutref Al Mutref at Coca-Cola Arena (28 June)

• Adnan Sami and Pinoy Comedy Mixtape (29 June)

• Tribute to Adele, Atul Khatri Live, Jazziyat with Banah, and We Call It Ballet across various venues.

Citywide Promotions & Raffles

Shoppers can unlock instant prizes and exclusive promotions, including:

• Spend & Win a Polestar 4 – Dubai Festival City Mall

• Win with Tickit and Lucky Receipt Campaigns

• Gold & Jewellery Flash Sale – Dubai Gold & Jewellery Group

• Amber Millionaire, AURA Millionaire, and Skywards Miles Draws

Staycation & Leisure Offers

Over 100 hotels and 15 top attractions are offering exclusive summer rates, upgrades, and packages. The DSS Entertainer app returns with 7,500+ BOGO deals for just AED 195, valid across destinations like Wild Wadi, IMG Worlds, and eateries like STK, Shake Shack, and At.mosphere.

Fitness & Family Fun

Health enthusiasts can join mall runs kicking off at Dubai Hills Mall on 28 June. Other key fitness events include:

• Jump Start DXB – RX Run series at City Centre Mirdif and Mall of the Emirates

• DSS Fun Runs at Ibn Battuta Mall and Dubai Festival City Mall

Also ongoing is The Messi Experience, an immersive football journey at Dubai Festival City Mall.

Closing Thoughts

Ahmed Al Khaja, CEO of DFRE, said:

“This year’s DSS is our most dynamic yet, combining value, innovation, and world-class entertainment. We’re proud to deliver a citywide festival where every moment reflects Dubai’s creative energy and inclusive spirit.”

DSS 2025 is supported by Commercial Bank of Dubai and strategic partners like Majid Al Futtaim, Emirates, e&, AW Rostamani Group, ENOC, Al Zarooni Group, and talabat.

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