du launches new Fujairah Contact Center as an exclusive Emirati-operated facility, reinforcing commitment to national talent development

Business

du launches new Fujairah Contact Center as an exclusive Emirati-operated facility, reinforcing commitment to national talent development

du, the leading telecom and digital services provider, has officially inaugurated its new Fujairah Contact Center—an exclusively Emirati-operated customer service hub staffed by a highly skilled team of Emirati women. This strategic milestone underscores du’s continued commitment to Emiratisation, exceptional customer experience, and deeper community engagement across the UAE.

The inauguration ceremony took place at the newly upgraded facility in the presence of Fahad Al Hassawi, CEO of du, along with company CXOs and senior executives. The event also welcomed distinguished government leaders, including H.E. Mohammed bin Saqr Al Nuaimi, Assistant Undersecretary for Support Services at the Ministry of Human Resources and Emiratisation (MoHRE), and H.E. Dr. Ahmad Hasan Al Murshidi, Director General of the Fujairah Geographical Information Systems Centre.

Fahad Al Hassawi, CEO of du, stated:
“We are proud to unveil our new Fujairah Contact Center as an exclusively Emirati-operated facility that reflects our unwavering belief in the power and potential of Emirati talent. This center embodies our commitment to creating meaningful opportunities for UAE Nationals while delivering culturally attuned, high-quality service to our customers. We are proud to contribute to the nation’s vision by empowering local capabilities and strengthening our partnership with the local community.”

Strengthening National Talent & Customer-Centric Excellence

Designed to reflect du’s values of innovation, agility, and service excellence, the Fujairah Contact Center has been revitalized to offer a modern, customer-centric environment. The center is staffed entirely by Emirati women, reinforcing du’s commitment to nurturing national talent and expanding impactful career opportunities in the customer experience sector.

By serving Emirati customers with enhanced personalization and culturally aligned service delivery, the center establishes a flagship model for trust-based, high-quality customer engagement.

A Milestone in du’s Emiratisation Journey

The launch of the Fujairah Emirati Contact Center supports du’s broader strategic vision for national talent development and aligns with the UAE’s long-term human capital advancement goals. The center stands as a testament to du’s dedication to empowering UAE Nationals and cultivating a future-ready workforce rooted in community relevance and operational excellence.