Dhofar Global, a leading supplier of hygiene care products in the Middle East, will showcase the latest cleaning and hygiene products and equipments at Middle East Cleaning Technology Week (MECTW), the regions first ever global forum for the cleaning and hygiene industry. The company is also the Washroom Hygiene Partner for the event that will run from November 2 to 4, 2015 at the Dubai World Trade Center. According to the latest statistics, the Middle Easts cleaning and hygiene industry is poised to increase from AED 80 billion to AED 300 billion by 2020, a remarkable growth of 275 per cent. MECTW is thus an ideal platform for strengthening industry partnerships and pursuing new opportunities to capitalize on the buoyant markets.

Aside from displaying a wide range of cleaning and hygiene solutions to potential buyers, Dhofar Global will unveil its new range of products on the first day of the event to address growing demand. The launch will be held in Hall 2 and will be attended by Michaela Budich, representative, Kleen Purgatis; Dr. Benno Ronig, Chief Executive Officer, Kleen Purgatis; Dr. Amer Al Rawas, Chairman, Dhofar Global; Faleh Al Abri, Group Chief Executive Officer, Dhofar Global; Michael Anthony, Chief Executive Officer, Dhofar Global; Koshal Mundhra, Group Chief Financial Officer, Dhofar Global and Chandan Singh, Group Chief Operating Officer of Dhofar Global. Dhofar Global will be situated at Stand CM-01 in Zaabeel Hall to exhibit and demonstrate its portfolio of innovative products and services.

Singh said: Middle East Cleaning Technology Week is a commendable platform for bringing together industry leaders, policy makers and investors from around the world to explore new business opportunities in the expanding regional hygiene and cleaning industry. Washroom sanitation is an integral part of cleaning and hygiene and essential to maintaining the good health of the society. It was a strategic decision for Dhofar Global to become Washroom Hygiene Partner of the show to leverage the presence of the global industry and showcase our innovative solutions. Moreover, it is a wonderful opportunity for us to learn about cutting-edge technologies which can help us develop newer products as per market requirements.

In line with the vision of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, UAE President and Prime Minister and Ruler of Dubai, the Middle East Cleaning Technology Week (MECTW) is a positive step towards a sustainable future. It will feature Clean Middle East Pulire, Gulf Laundrex, and Gulf Carwash along with International Cleaning and Hygiene Conference and Excellence Awards. It offers a platform to promote scientific leaning practices and the latest products, technologies and services.